The first thing that comes to my mind when I think about ad campaign is clothes that the brand is going to sell in the coming season. And most often this idea is right, but Diesel is a label that turns everything upside down. Their main goal of an advert is not to show garments but to tell about their concept and attract people’s attention.
And this has been really true about the Spring-Summer 2010 campaign which inspires the customers to be … stupid. No, I’m not mistaken, they want us to be stupid!
The pictures are funny and playful. And the phrases that accompany the photos are amusing.
The marketologists did their best to make the ads that draw attention. I wouln’t be surprised if people didn’t notice the clothes at all. They would buy those only because the ads were cool!
stupid people , smart animals
Its trash. The objectification of women is my main concern here. Acting stupid/degrading is not something that should have to sell jeans. This to me is not creativity, it’s a sign that this company has run out of inivative ideas. I have never bought a diesel product becuase they never caught my attention. Now they have in a negative way and I plan to 1 never buy a product ever ever ever and 2 tell people to not buy their crap so they would make a differnece in the world.
Diesel has not made positive history in advertisement. That is why I think they are officially deemed Garbage BRAND!!!! Maybe they should use TRASH cans as 2010-11’s ads! Pathetic!
The most “stupid” thing about this is all the typos in the initial story and then in the comments. It’s kind of sad.
This is quite supprisingly a very enlightened and intilligent perspective. Intilligence for all its benefits does impose limitations on the individual, which stop people from trying or even being able to think such things.
Fun over thought is often a very real way to go and makes a person far more interesting and unpredictable, all be it illogically so.
As for the idea that it is degrading to women and only shows them as sex objects i would say that sex appeal is used to sell anything, it doesnt play on the individuals shown but only on the natural reactions of the majority of the population and that any compant that doesnt want to get attention or sell their products should stop this immediately. I would also say that it goes well beyond that soley sexual perspective and shows a depth of desireable personality for both the women and the men shown. This stuff is brilliant, true, effective and fun. GO Diesel.