DKNY Jeans and Rachel Bilson

Think Justin Timberlake is the one to do high-profile ad campaigns now? The O.C. star Rachel Bilson stars in the ad campaign for her own clothing label, Edie Rose for DKNY Jeans. Alongside Rachel, the ad will also feature models Fabienne Vanderhaeghen, Regina Feoktistova and Giedre Dukaskaitein. Photographed by Mikael Jansson against a New York backdrop, the fashion line will launch in back-to-school time.

The ad campaign will run in the September and October issues of Teen Vogue and Cosmogirl magazines to coincide with the launch of Edie Rose for DKNY Jeans line in September. Look forward to a trendy sportswear collection consisting of tops, sweaters, jackets, tees, dresses, and jeans to be sold at department stores including Macy’s and Dillard’s.

The 15-piece sportswear line comprises of button-down tops, sweaters, jackets, T-shirts, dresses and straight leg and skinny leg jeans in a dark wash. The collection will be sold at Macy’s, Lord & Taylor, Nordstrom and the like.

The creative director of the shoot, Trey Laird said

She was really hands-on with the entire process. She, with the help of stylist Tabitha Simmons, made the clothes come to life in such a youthful, authentic way, which is so true to Rachel’s own personal style — always youthful, but appropriate”

Bilson has decided to put her acting career on hold to be fully involved in her designs. She said,

This line is my main focus right now,  I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes”

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