Emma Watson is incredible! She was perfect in all Harry Potter parts and she seems an ideal model for ad campaigns as well.
As you know she has been working with Burberry Prorsum since June 2009 and as pratice shows she brings lots of attention to the brand. So, there is no wonder they love her so much. They say that Emma embodies ‘classic effortless beauty’ which is exactly what the label wants to see in the adverts.
The new Spring-Summer 2010 campaign features the actress together with her sibling Alex and three other male models. All the young people look chic and classy and represent the new generation of fashion-conscious Britons.
Christopher Bailey, Burberry’s Chief Creative Officer, commented:
This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.”
We’ve worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma’s younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig.”
The pictures show us pretty trenchcoats which are a brand’s staple, dresses with ruffled shoulders and pieces featuring the classic Burberry check.
We wanted the campaign to feel very iconic,” said Christopher Bailey.
Emma gives a short interview during the shot in which she states she is happy to work with Mario Testino and Christopher Bailey again. Besides, she feels very lucky to be partially responsible for bringing her yonger brother Alex to modelling business.
She said:
Today is really special for me in a number of different ways. It’s so nice to see Mario and Christopher again. They also shot my brother in the campaign. He’s having such a great time. He’s so psyched.’
Alex is delighted to participate in the campaign. He has already starred in Harry Potter And The Order Of The Phoenix, but this is his first experience in modelling.
He said:
It’s such an honour to be a part of this. It’s really exciting.’
Christopher Baily said the shoot was a real excitement for him:
We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience.”
See the interview with Emma and know what was happening behind the scenes:
