Eva Mendes is super-hot and Calvin Klein have tried to use her appeal to promote the new line of their whitewashed jeans.

The ad campaign for Spring-Summer 2010 looks very much similar to those which were popular when Cindy Crawford was at the top of her career – sexy woman+handsome man, oily bodies and designer clothing.
Eva and Jamie Dornan do make a good picture but why so much oil and dirt?

The new line includes denim items for both men and women and feature a more contoured, shape enhancing fit which is now offered in clean, translucent washes.
Photography: Steven Klein.





























