Fairy tales and old mythology are a permanent source of awakening in the kingdom of fashion, style and advertising. The new Meltin’ Pot clothing ad campaign is the latest to draw from this rich sphere.
The impressive ads describe a current take on old classics with the idols wearing the latest from the Meltin’ Pot line.
The new ad was made by advertising Agency: Armando Testa, Turin, Italy
- creative directors: Michele Mariani, Luca Cortesini,
- Art Directors: Luca Cortesini, Laura Sironi,
- Photographer: Eugenio Recuenco
They have unique style for this idea. So, instead of a ardent kiss, poor Sleeping Beauty gets a uneducated awakening with a car jumper cable on her hands of a fop in jeans and a leather jacket. Happy end!
We also know the Greek myth ‘The Judgement of Paris’, where three goddesses: Hera, Athena and Aphrodite are arbited by Paris, a Phrygian mortal.
Finally, the third ad’s pic shows Beauty having her dance with the Beast in a funky denim gown.
