Advertising Agency: 1861 United made ad campaign for Freddy sportwear.
Freddy sporting wear company features hats, tee-shirts, accessories, and much more.
Freddy Sportswear has launched a line consisting of a wide range of items from boots to tops, shorts and other sportswear.
The ad campaign deserves special credit. The idea behind it is people and puppets. The advertisement features people with strings tying their feet, legs and hands to puppets. It’s not immediately clear who actually plays the leading role – a human being or a puppet.
Puppets are featured boxing on the ring, doing gymnastics and yoga, jogging. Puppeteers perform with the puppets … or maybe it’s puppets showing puppeteers what to do?
Advertising Agency: 1861 United, Milan, Italy
Creative Directors: Giorgio Cignoni, Federico Ghiso, Roberto Battaglia, Pino Rozzi
Art Director: Giorgio Cignoni
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen
Published: September 2008
- freddy sportswear
- sportswear ad
- sportswear advertising
- sportswear advertising campaign