There is nothing feminine about MaxMara Fall/ Winter 2010/ 2011 collection and this explains why Freja Beha Erichsen was chosen to promote it through the ad campaign. She looks just right for military coats, skirts from coarse fabrics and leather trousers.
Black-and-white pictures of MaxMara Fall 2010 ad campaign and Freja Beha Erichsen wearing pretty masculine clothing remind me of Civil War times when good garments were characterized by the warmth and comfort they provided to the wearer.
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