Gisele Bundchen – new face of True Religion

Everyone wants a piece of Gisele Bundchen. Her love story is high up in tabloids, and everyone talks about her participation in various ad campaigns – the spring ad campaigns of Dior, Versace, junior sportswear label Rampage and now, premium denim label True Religion. The ad campaign photoshot is made by Nino Munoz.

Yes, True Religion have also decided to ask Gisele to be the face of their line.

When you use a girl like Gisele, you’re trying to create the image of your brand and your product on her,” said Jeffrey Lubell, founder and chief executive officer of True Religion. “You want women to see how it looks on her and say, ‘I really want to look like that.’”

True Religion collaborated with Nino Munoz who agreed to shoot Bundchen on a Malibu beach wearing garments from the new limited edition True Religion Vintage line. The ads will appear in glossies like Vogue, Harpers Bazaar, Elle and Vanity Fair in March.

Lubell said Bundhen’s versatility is something that attracts brands to work with Gisele and pay a premium to get her.

The way we style it and the way our product is compared to another brand’s product, it looks totally different,” said Lubell.

Executives from True Religion and Rampage are reported to share their admiration for the supermodel’s work ethic and willingness to take an active role in crafting the campaigns.

She practically ran the shoot. I didn’t need to be there,” said Lubell, who was very much impressed by the fact that Bundchen had driven herself to the shoot, arrived on time, introduced herself and launched herself into the collection.

Great job, Gisele! Keep that going!

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1. February 6th, 2009 at 6:04 pm
   nadine Says:

   I hear people talk of her work ethic all the time. How she always shows up on time and no diva behaviour. Definitely a rare supermodel. Gisele is really the most versatile model I’ve ever seen. You name it she can sell it.

2. February 7th, 2009 at 5:04 pm
   tiffany Says:

   i agree…i love gisele!!!