Gwen Stefani’s uniforms for ‘W Hotel’
Singer and designer Gwen Stefani, known for her love of red lipstick and teen style from Japan’s trendy Harajuku neighborhood, has declared that she will design a line of work-wear exclusively for W Hotels. Beginning this fall, women staff members at the W hotel‘s Living Room lounges throughout the country will be wearing the traditiol L.A.M.B. design by Gwen.
The Stefani/W Hotel collaboration grew out of the luxury hotelier’s promoters of a Fashion Week lounge where celebrity can run away from the hoi polloi and the photoflashes.
Jenni Benzaquen, director of public relations for W Hotels, says
Gwen Stefani was in our lounge last season, and through that relationship she’s doing uniforms for the [Rande] Gerber bars located in W Hotels.”
Her design is not only stylish, but very functionable for the energetic employees: the black jersey dresses unite a fitted ’80s silhouette and asymmetrical styling with ’60s seam parting and side vents.
Gwen says about this design,
I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour. We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.”
Before Gwen Michael Kors has already projected mix and match coordinates for other W employees.
The uniforms–short dresses made of washable black jersey–will debut in December or early next year.
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