For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns. However the new Hermes campaign for Fall/ Winter 2010/ 2011 is something different though no less interesting.
Constance Jablonski is featured in Hermes ad campaign wearing chic leather outfits. She looks like the famous Cat-woman – uber sexy and strong, capable of doing nearly everything to achive her goal. And her aim now is not the revenge or justice but Hermes fashionable pieces.
Constance angles for luxury Hermes bags and rides a horse to get the desired Hermes scarf.
I like the Fall/ Winter 2010/ 2011 ad campaign from Hermes a lot. It looks captivating. But what I love about it the most is that we don’t see half-naked women’s bodies here that are used to promote something. That’s great as we’re getting tired of all the nudity gradually, aren’t we?
- Ad for fall
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- hermes ad 2011
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- hermes winter ad