Jimmy Choo launched the women’s collection of shoes, handbags and accessorties for H&M Fall 2009.
It’s the first collection by fashion designer,which includes not only shoes but also clothes.
Tamara Mellon, founder and president of the famous shoemaker, said:
It was a challenge for us to create high-quality pieces at an H&M price point.”
It was H&M’s idea to [do clothes], and as soon as they said it, I really wanted to do it. It’s the same woman [who is the inspiration for Choo’s] fall collection. She’s rock ’n’ roll, a little punk.” The designs are available from 14th November and she admits that it hasn’t been easy. “It was a challenge for us to create high-quality pieces at an H&M price point.”
The star of new ad is model Angela Lindvall, who was shot by Terry Richardson.
Matthew Williamson, Roberto Cavalli, Viktor & Rolf, Karl Lagerfeld, Stella McCartney have all worked with H&M.
The women’s clothing line consists of a jersey dress, a one-shoulder suede minidress, a chubby black faux fur vest; a boxy zipped cashmere cardigan covered in black sequins and beads
The new line goes on sell on November 14 in 200 H&M stores worldwide.
