Matthew Williamson for H&M Collection

March 31st 2009

by admin

A lot of popular designers launched various collections presenting exciting ideas for Spring-Summer 2009.

We have written about the launching of the sun collection of Matthew Williamson here >>

Featuring cashmere, leather, sequins and embroidery, prices for the line line from $49.90 for shorts to $349 for a ruffle dress.

We like his signature style, colorful patterns and ethnic influences,” said Margareta van den Bosch, H&M’s creative director, of Williamson.

“The huge interest that these collaborations garner means that often the collections sell out very quickly. We wanted everybody to have a chance to own some of the collection. In a new step, the second part will be available in stores for a longer period of time.”

I was inspired by the idea of the colors of a peacock feather,” said Williamson,

There’s a leather biker jacket and a tailored silk electric blue trouser suit inspired by my last show.” Several pieces contain a peacock feather motif, including a jersey dress, patchwork clutch and peacock feather necklace.

There’s a certain eclecticism to the collection,” Williamson said. “It was interesting for me to do the men’s wear. For the first time in 12 years, I could think of what I’d want to wear myself. I went to my wardrobe and picked out my favorite pieces and reworked things I’ve collected. The vibe is British boy on holiday in Cuba returning to England by way of Ibiza or one of the Greek islands.”

An H&M spokeswoman said the “exclusive” women’s line would be on sale in about 200 stores, with the second delivery slated for all of its 1,700 stores.

There’s a definite crossover in the aesthetic and the way women buy clothes now. It’s not about one singular idea or designer, it’s about mixing things up. It would be interesting to see a woman in both collections.”