Milla Jovovich Fronts ICB Fall 2010 Ad Campaign

Milla Jovovich fronts ICB Fall 2010 ad campaign posing in a number of rather gloomy outfits. The colors used in garments are mostly dark, including black in plenty, grey and brown. On the one hand, these are the neutrals – hues that will always be in vogue. But on the other hand, who would want to don such tones when it’s already gloomy outside?

Talking seriously, I think the clothes look good. They will definitely become fashion staples and will serve its wearer for a very long time. But they do look too traditional, too classic. We want something innovative now, something that would look fresh.

See the video:

Milla Jovovich has done ICB campaign for the second time already. Now she isn’t only the face of the brand, she’s participated in designing, too. So, this range must be very close to her.

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