PFW: Alexander McQueen Spring-Summer 2010
Alexander McQueen’s Spring-Summer 2010 show unveiled during Paris Fashion Week has been the most surprising and overwhelming.

The project was fantastic and surely cost lots of money but no one doubted that it would be worth that. A sparkling runway was created, in which two sinister, robotic movie cameras on huge black booms ran back and forth.
On the screen played Knight’s video of Raquel Zimmermann, lying on sand, nude, with snakes writhing across her body.

When the movie was over, models appeared all dressed in short, reptile-patterned, digitally printed dresses.
And the shoes they were wearing looked grotesque and were very similar to scary armored heads of a sea monster.

The press-release told that Alexander McQueen was trying to show his vision of an apocalyptic future resulting from the ecological meltdown of the world.
And people who had probably evolved from the sea creatures might be approaching to an underwater future again as the ice cap dissolves.

According to this vision the humanity would look much differently from what we are now. And fashion would be as scary-looking as we saw on the runway.
Women would wear predominantly short dresses, with belled-skirt silhuette.
The color of those would be very close to the one of the sea – green transforming into blue and aqua, then brown and yellow.

Beside dresses, the designer created trousers which were the result of possible biological hybridization of women with sea mammals – bulbous flanks resembled the skin of sharks or dolphins.

Bizarre designs, eccentric colors, too pale and browless faces and snail-like hairdos looked impressive.
But we don’t like to think this way about our future. Hope this runway idea will never turn into reality.










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