October 2nd, 2009
Posted by Veronica Valter

’s collection unveiled yesterday (30.09.09) during the is difficult to miss as it is very much unlike other designers’ranges.

gareth pugh paris fashion week spring summer 2010 1

The show was all grey and eerie with a Matthew Stone soundtrack playing that featured a stentorian interpretation of the theme from Requiem for a Dream.

gareth pugh paris fashion week spring summer 2010 2

Both men and women’s lines were presented. The entire mood of the collection seemed to be inspired by doom and pessimism. The garments showed nothing bright or at least hilarious. Grey color turned into metallic and then into charcoal – everything was dark and gloomy.

gareth pugh paris fashion week spring summer 2010 3

The designs seemed fresh and unusual though, with some interesting headwear pieces. Fabrics that looked like old ones torn in separate threads were something worth seeing either. The boots were all grey too, with open toes and laces to provide the clinging effect.

gareth pugh paris fashion week spring summer 2010 4

What else made me shiver was the makeup models were wearing – zombi-like, all grey again as if the girls were not alive.

gareth pugh paris fashion week spring summer 2010 5

Nevertheless, the show was very successful. admitted he’d been nervous about moving so far away from the hard-edged, superstructured looks that earned him his rung on the fashion ladder.

gareth pugh paris fashion week spring summer 2010 6

Many celebrities attended the presentation, the list included big names like Rihanna, R.E.M.’s Michael Stipe, Daphne Guinness and others.

gareth pugh paris fashion week spring summer 2010 7

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