PFW: Valentino Spring-Summer 2010

Maria Grazia Chiuri and Pier Paolo Piccioli created a fabulous collection for Spring-Summer 2010 which was presented during the Paris Fashion Week.

The designer duo decided it was time to give the brand a new image and what we saw in the result was far different from the collection showcased last season.

While creating the line designers had a new Valentino generation in mind – the one that loves party dresses and feels right wearing a sheer trend.

We wanted to tell a new fairy tale,” Piccioli said backstage. “We’re proud of the house heritage, but we wanted to give a personal point of view.”

There were no signature red dresses. Instead, lots of nude, grey, gold, rose, lavender and black frocks were unveiled. Organza, chiffon, tulle and some other light fabrics were used to create the illusion of fairy-tale characters hovering over the runway.

Some dresses were ornate with rosettes, embroidery and flamboyant bows, that added to the femininity of the line. Very womanly were the shoes too. Thin delictae straps and rich decoration details looked exceptionally sophisticated.

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