January 12th, 2010
Prada is always associated with luxury and sophistication and the label does really make things that are chic and fabulous. But something must have happened with the stylist as the new Spring-Summer 2010 ad campaign focuses more on bright orange lipstick and green sunglasses rather than clothes and accessories created by the brand’s designers.
Rasa Zukauskaite, a young and little known Lithuanian model, was chosen to represent the label this coming fashion season.
The girl is very pretty and her appeal makes the ad look nice. Some glamour is added by clothing and handbags but anyway attention is attracted to the face, something that shouldn’t be too much important in an ad like this.
Photography: Steven Meisel.
