This time it is about the two Italian brands that released incredible campaigns. The bright photoshoots for the Spring/Summer 2014 season are full of vigor, appeal and outstanding style. You will be enchanted by the saucy compositions, beautiful models and engaging settings that are featured in both ads. Some of you might go for Dolce & Gabbana campaign, while the others may rank the Prada one as their fave. No matter which one will speak to you the most, the two sets of images are definitely worth being checked out. Read on to find out more details about the shooting process as well as to let your eyes enjoy the true beauty of the world.
Spring/Summer 2014 Ad campaigns: The Italian Battle
Prada presented the most extraordinary campaign so far. While we are used to seeing very regular photoshoots with one or just a couple of models posing against various backgrounds in seductive ways, this time this is not the case. Miuccia Prada was definitely on the creative side – otherwise her team wouldn’t have come up with such an idea. Here you will spot a range of beautiful ladies who are featured in very plain poses all together. The accent in these images is the outfits by the Italian fashion house.
Malaika Firth, Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, and Lexi Boling all starred in the spectacular campaign. How many brands do you know that have tapped nineteen models at the same time? By the way, Steven Meisel shot the lovely images showing off gorgeous clothing pieces.
The “fierce and independent spirit of the collection” can be tracked down from the very first photo. The campaign’s title speaks for itself: ‘In the Heart of the Multitude’. The ladies, regradless of how different thye originally looked, appear to share the same features, mostly due to the make-up, hairstyle and, of course, stylish pieces by Prada. One might find it hard to concentrate on one particular piece, since there is so much information in every image. However, as soon as you get the tactic, you will hit it off.
Dolce & Gabbana also went beyond a boring setting and featured the beautiful landscapes of Sicily. Moreover, there is some part of the culture, as the photoshoot captures Sicilian routine with large family gatherings, bread sellers and incredibly beautiful women. The campaign is so packed with the emotions that it is impossible to not have any while you are checking it out. Stunners such as Eva Herzigova, Catherine McNeil, Bianca Balti and Marine Deeleuw wowed in the shots. Surprisingly, the photography part was done by one of the maestros himself. Domenico Dolce was obviously inspired by Karl Lagerfeld’s multiple talents and decided to demonstrate that the Italian fashion designers are by no means less brilliant than the German ones are.
The campaign was not just about the alluring ladies. A number of male models also starred in the photoshoot: Adam Senn, Evandro Soldati, Noah Mills and Tony Ward. Besides, you will spot a range of cute children wearing Dolce & Gabbana pieces as well as the elderly man, who was apparently playing the head of the clan. I wonder if this idea belongs to Stefano Gabbana, who, by the way, styled the shoot.
Both Prada and Dolce & Gabbana Spring/Summer 2014 campaigns are marvelous. I personally adore the Sicilian Party one, as it features more engaging scenario and a lot of face expressions which are always nice. Take a look at the gallery to decide on your favorite one.