As the sun goes down, bunches of Puma sneakers blossom on local trees heralding the evenings fashion event at the Cargo Lounge.
Australia’s biggest designer names and leading fashion retailers are set to present a style-packed festival of fashion for the people when the inaugural Rosemount Sydney Fashion Festival (RSFF) kicks off from 13 – 17 August 2008.
Featuring 5 days of free and ticketed public events, the festival will profile the contemporary spring summer collections 2009 of local and international fashion brands as this new season’s looks arrive into stores throughout the city.
Dance, Music, and fashion fused at Puma’s summer collection 2009 launch.
Guests were treated not only to a fashion parade but also a performance by international hip-hop artist Lyrics Born and a catwalk routine choreographed by Nacho Pop. Lyrics Born performs until 9:30pm alongside a danced/catwalked parade of Puma gear by So You Think You Can Dance’s Nacho Pop.
Taken to another level, Lyrics Born opened the parade with his hit song ‘Calling Out’ which got the crowd jumping which cue the parade which injected more energy into the venue.
Puma’s summer collected feature funky street and athletic wear in bold, primary colours.
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