Roberto Cavalli Spring Summer 2010 Ad Campaign
This campaign is one of the most horrible I’ve ever seen. First it shows gorgeous Carolyn Murphy and Isabeli Fontana covered in repulsive fake tan. The girls look more than just unnatural…

Second, the whole idea of the campaign is not the right one. It seems that Roberto Cavalli wants to sell laziness and chic boredom, something that very few of us can really afford.

And the third, the outfits are not the best from the Spring-Summer 2010 colletcion. Seems like stylists just closed their eyes and took the first few items from the pile and dressed the models…


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Isn’t the whole point of a luxury brand to sell something most can’t afford? That’s why it’s a luxury. The models are supposed to be a bit ugly, it’s kind of ironic and a bit off and that’s what makes it different from every other ad out there!