27 year-old Alyssa Sutherland, a former face of Nars, Bvlgari, Chanel Cosmetics – and one of 10 cover stars edition of Madison magazine in Australia, has just launched ad campaign for Calvin Klein’s new collection for yoga Performance and her own “webisode” series.
The row is a new hip line of spandex yoga outfits.
It is a derisive catchphrase, as the performance of yoga is actually based on little or no movement.
These black and white photos of model Alyssa Sutherland in various yoga poses were taken by photograph Nathaniel Goldberg for ad agency Full Contact.
The model is a big yoga fan and she says it demands great strength, focus and balance to master yoga.
Industry press say the new campaign could bring US$50-100K.
Although the model has worked for Gucci, Giorgio Armani, Moschino, Yves Saint Laurent and, more recently, Calvin Klein. Sutherland also says she is looking to making the transition into acting.
- Alyssa Sutherland
- calvin klein performance