Dior tapped Dutch model Nimue Smit to star in ‘An Exceptional Christmas’ catalogue photographed by Koto Bolofo. A fairy tale-like photoshoot features the selection of Dior footwear and handbags as well as other accessories that would make a truly exceptional holiday gift.
The catalogue is beautifully styled thanks to all the decorations that create an atmosphere of a fantasy. There are green lawns and shrubs and beautiful interior. Smit wears a few dresses and ensembles by Dior while carrying and displaying Lady Dior bag and an oversize bottle of ‘J’Adore’. The set also features the Dior logo made in huge letters in one of which Smit sits like on the moon.
The flower-y walls and oversize chairs, life-size playing cards and roses are all allude to the theme of wonderland where anything is possible. The catalogue features Diorissimo and Dior New Lock handbags beautifully displayed on the towering chairs and tied to the air balloons while the shoes are displayed on the green shrubs of the photo set.
It’s a great holiday editorial that is quiet unconventional. There is no snow or Christmas tree but only mist and floral backgrounds.
Smit is wearing beautiful dresses embellished with sparkles and designed in pleats. In one of the shots she wears a red tulle skirt with a matching red peplum jacket. The looks are accessorized with the gorgeous statement necklaces.
Dior has been busy lately creating documentaries starring Marion Cotillard and perfume ad films. It was also announced that Cotillard will design her own version of Lady Dior she’s been representing since 2008.
The new creative director Raf Simons who debuted a very much successful haute couture collection and the Spring 2013 ready-to-wear shared that he wants to establish new codes for Dior to create a signature Dior woman look similar to that of Chanel:
The Chanel woman? I don’t even need to see, I smell her from round the corner, but I don’t recognize the Dior woman. I want to work on that fast. Chanel has the deux-pièces with the pockets, or the bouclé, but what is it for Dior nowadays? I can’t say.
What do you think?