Saint Laurent chose Julia Nobis for their Spring 2013 campaign. The brand’s new creative director Hedi Slimane who is known for his photographer skills lensed the campaign. The black and white photoshoot perfectly reflects the mood of the collection comprising masculine-inspired clothes and predominant dark color.
The collection is truly stylish. The strict silhouettes are both elegant and edgy while sheer fabrics add a sexy touch to otherwise menswear-inspired collection. But beside the tailored men’s style trousers there are a number of maxi almost bohemian style dresses.
Beside this duality of feminine dresses and masculine trousers there are glam sequine blazers and tops as well as plenty of lace in blouses and dresses. Voluminous chiffon bows also add a feminine touch to the clothes.
Leather is used in jackets and pants as well in belts that come in a wide range of designs and sizes. There are classic thin ones that look great with the tailored pants and the wide corset-like dramatic belts.
The big part of the show were the wide brimmed hats in various neutral colors. Footwear is also an interesting part of the collection. Towering heels came in various kinds of leather and decorated with straps and studs.
It’s a great start for Slimane who has held a menswear designer position at former Yves Saint Laurent as well as designed menswear for Dior Homme. The designer also brought changes to the brand in general as he changed its name from Yves Saint Laurent to Saint Laurent Paris however keeping the brand’s logo.
The fashion world embraced the new director of Saint Laurent praising his adherence of codes and style of the brand. Diane von Furstenberg and Alber Elbaz in particular noted that the collection is by brand’s codes.