Beyonce Dereon Fall 2010 Ad Campaign

In January Beyonce told the press she wanted to take a six month break to do the things she had had no chance to do since her schedule was too busy. Now her vacation is over and she is again with us with a new single and Fall 2010 ad campaigns for her two fashion lines – Dereon and House of Dereon – the star runs with her mother Tina Knowles.

The 28-year-old Beyonce opted for a blonde biker chic for Dereon Fall 2010 Ad Campaign. She looks stunning and sexy in a number of outfits she wears for the photo shoot.

Showing off her wilder side Beyonce strikes sultry poses sitting on a bike, leaning against a wall and even spreading her legs while standing nearly on her head.

The dramatic makeup and a peroxide blonde wig make Beyonce look almost unrecognisable. The Sweet Dreams singer describes this look as “1960s pinup girl meets futuristic biker chick”.

A source said:

Beyonce vamped it up for these pictures. It’s her own clothing line and she wanted to go a bit wild with a biker-themed photo shoot. The clothes are figure hugging and sexy and she wanted the adverts to mimic that.”

The pictures are pretty to look at but I find nothing special about them. However, there is a thing I like a lot here – body art trend. Beyonce shows off the artwork all over her body: on her arms, legs and even back. Looks terrific!

See the video ad with Beyonce for Dereon:

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