Agent Provocateur’s new lingerie ad

The Call of the Sirens… Babes in the wood is a new Agent Provocateur’s lingerie and swimwear advertisment.

to see Agent Provocateur’s swimwear collection click here >>

This Spring, the call of the Sirens proves too powerful to resist. The scene is one of chaos and mayhem but above all there is vibrance, colour, beauty and dreams of naughtiness.

The Call of the Sirens, it is the step of a bright concoction of flirty 1970s styles, revamped tartan, toile de Jouy prints and some very sexual swimsuits.

Semi-naked super model Karen Elson is flame-haired and posing provocative.

She is wearing a broderie anglaise and tartan underwear set and ribbed white garters, conquers a knight who lies submissive on the floor.

The photoshoot is easil tastefully misty, with an old styles, and at the same time it is fresh and modern.

For Joe Corre, son of the designer Vivienne Westwood and co-founder of the brand with his then-wife Serena Rees, explains the decision to return to the classic format of a poster.

Posters are one of the things that people always want from us,” he explains. “Whenever we’ve done flyposting, people have prised them off the walls to collect them, so we wanted to use that format and do something really special. That’s when I came up with this idea for Old Masters-style tableaux.”

Chief executive Garry Hogarth said:

Agent Provocateur is going from strength to strength. Despite the challenges of the global economic environment, we continue to trade strongly.’

Agent Provocateur’s business is doing very well in spite of the global economic crisis.

Figures from march 2009 display an eight percent rise in sales collated to the same period last year.

Corre stresses that their lingerie is not on sale often.

I don’t like sales much. I try to price things at what they are worth – we use the best fabrics, the best factories” “I like to offer quality for a good price “concluded Corre.

All on Agent Provocateur website >>

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