Gisele Bundchen Does Campaign For Her Own Lingerie Line

Gisele Bundchen has done the ad campaign to promote her lingerie collection designed under collaboration with Hope label. The pieces she promotes look lovely and the model claims they are very comfy.

Just a few weeks ago we wrote about Gisele Bundchen’s first lingerie collection she had designed under the collaboration with Hope brand. There was a show organized to showcase the pieces in Sao Paolo. And now the campaign images are ready. On these, Gisele strikes sexy poses wearing simple but attractive lingerie sets.

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Gisele Bundchen (Check out Gisele’s photo gallery), who has again been named the highest-paid model, said in an interview that she wanted to create lingerie pieces which would be fashionable and comfy at the same time. The model, who had never worked on a collection of underwear before, found the process challenging but very interesting.

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This is what the Brazilian beaty said about the collaboration and designing:

C&A invited me to create a collection that has my signature personal style. It was really cool being involved in the design side of the fashion business. It is more fun to be part of the process and not just a model. My goal with the collection is for it to look fashionable and be super comfy.”

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Gisele Bundchen has not only designed for C&A, she also has her own eco-friendly beauty range, Sejaa Pure Skincare, and a footwear line for Ipanema.

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