Jessica Taylor is a star of Dancing on Ice and she is a face and body of new lingerie ad campaign of popular brand Diamond Boutique for Tesco that is designed by Michelle Mone founder of lingerie firm MJM International, which owns Ultimo.
The 28-year-old demonstrates her skate-toned forms in a line of sexy photoshots for the lingerie label.
I get to combine two things I really enjoy, fashion and modelling. It also gives me the chance to show off the results of all my hard work from Dancing on Ice. It’s going to be very exciting seeing myself in the aisles – if slightly nerve wrecking!”
Jessica Taylor follows in the footsteps of fellow Dancing On Ice competitor Melinda Messenger, who is also an Ultimo model.
The debut Diamond Boutique range, which has just gone on sale, features 12 designs in elegant materials such as silk, satin and chiffon.
Prices variate at £7 ($10).
It is described by Tesco as
“one of the first high-fashion lingerie lines to be stocked in a supermarket”.
New styles will be presented every eight weeks, and are available in sizes 32A to 38D for bras and 8-18 for briefs.
Terry Green, chief executive of outfits and hardlines at Tesco said:
“The collaboration with MJM International is a very exciting one and we believe that Diamond Boutique will prove popular with our customers. The new brand will offer everything a designer label does in terms of quality, design and fit, but at Tesco prices.”
MJM International and Tesco hope to position Diamond Boutique as a ‘must have’ fashion lingerie brand and have aspirations for it to quickly become one of the biggest volume designer lingerie brands in the UK.”
Diamond Boutique is available at Tesco nationwide.
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