La Senza have launched a Men’s Guide to underwear to assist men in purchasing a lingerie gift for their partners at Christmas.

The guide has four different models with their own personalities: glamorous, girly, stylish or elegant.
The idea is really interesting. A man can choose the model that is most similar to his partner and then select lingerie or nightwear that corresponds with that personality.
The model will demonstrate the underwear for the buyer so he can see how the garment looks, then the man decides whether he wants to buy it or not.
There are also buying tips in the section to help men find the correct bra size for their partner plus suggestions for stocking fillers.
Sounds nice, isn’t it?





























that’s a really good help for us, men. it’s such a problem to choose the right lingerie for a girlfriend.
nice idea! though i think that men would want to buy the lingerie + the models presenting them the lingerie.