Mercedes Benz Fashion Week Swim 2010

Girls it’s time to see new swimsuits for Summer 2010!

Miami Fashion Week hits runways Wednesday, July 15 2009 through Sunday, July 19 at the Raleigh Hotel as Mercedes-Benz Fashion Week Swim. This is the fifth year of swimwear shows which takes place in the hot sunny city with its biggest swimwear lineup.

Five days in the row the runways present the sexiest models and designs.

Boutique owners and glossy magazine editors, department store buyers are invited to the show. They are those who have already attended the huge, annual trade show by the Swimwear Association of Florida at the Miami Beach Convention Center.

With all the editors in town,’’ said Miami Beach swimwear designer Red Carter, ‘‘you have a message and you are making a statement [at the shows]. I think there’s nothing like it.’’

The number of designers who make shows grew to 19 this year, up from 15 in 2008.

This is the biggest season we’ve had in five years,’’ said senior director of fashion and events for IMG’s fashion division Christina Neault .

Various designers take part in this catwalk show : Carmen Marc Valvo, Gideon Oberson, Norma Kamali and the Badgley Mischka

Over time those famous names were moved aside by brands of more mass attractiveness, like Tommy Bahama, Ed Hardy Swimwear, Diesel, True Religion.

New names are also on the list. New Yorker Crystal Jin Eley will show the debut summer 2010 collection .

In terms of exposure, we decided [Fashion Week Swim] was probably the best way to go to get the line out there and in eyesight,’’ Eley, a former designer with Proenza Schouler and J.Crew, said of her new namesake label.

We will inform you about all the interesting news from this Fashion Week, one of the most expected fashion events of the year!

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