Natalia Vodianova designing Lingerie for Etam

Share |

The French lingerie brand – Etam glittered with the new model-turned-designer – Natalia Vodianova at the catwalk show at the Ritz Thursday night in Paris.

The Russian model Natalia whose face has graced Vogue covers and ads for Louis Vuitton and L’Oreal alike, signed up as Etam’s brand ambassador for three years starting this spring.

Now she is to design a new collection for her line each season over the same period.

The super model’s lingerie range for Etam is named Natalia pour Etam (Natalia for Etam). The collection is wearable and stylish, with splendid swimwear, lingerie and nightwear stealing the limelight.

What I realized when designing this is how feminine I am — I’m feminine to the bone,” – said the mother-of-three to WWD in the interview on her collection.

A teal cotton bodysuit with a butterfly detail at the neck, polkadot two-piece sets and a gray lace corset are gorgeous. The line also features a silk nightgown with a lace panel at the neck that was inspired by a Victorian slip from Vodianova’s own wardrobe.

That could be worn as an evening dress,” she commented her designing decision.
“I wanted the line to be for women who are not afraid and like to get a bit naughty and have bold choices as well.”

The price point is relatively palatable retailing from around $20 for a pair of panties to $80 for a printed silk robe. The items are slated to hit a selection of French and international retail outlets in April.

The show was packed with celebs who were fond of lingerie and who were simply invited by the organizers to shine up the event.

There were Eva Herzigova, Audrey Marnay, Uffie, Victoire de Castellane, Charlotte Casiraghi, Eugenie Niarchos and Lou Doillon, French actress Nora Arnezeder, Micky Green, French actor Melville Poupaud and other representatives of the bohemian world.

Natalia Vodianova has got her green designer’s light.