Artist Nelly is to star in the advertising campaign for Sean John Underwear collection in autumn 2008. The Sean John men underwear, sleepwear and loungewear collection consists of boxer-briefs, briefs, undershirts, boxers, robes and pajamas. The new collection will be appear at Macy’s and better department and specialty stores nationwide.
Although Nelly is the first spokesmodel for the brand’s underwear basics and loungewear category. He follows a long list of celebrity models as Dwayne Wade, Nas, Penelope Cruz, Snoop Dog, Lil’ Wayne, Cassie, and Lauren London.
I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”
I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”
With annual retail sales in the US of over $525 million, label Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world.
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