Stop traffic with new lingerie ad campaign

Danielle Bux, the future Mrs Lineker, braced the sprinkle in a tight mini-dress to launch a new pink bus.

Danielle Bux swung off the side of a bright pink Routemaster bus in London’s Hyde Park and posed for the cameras.

The pink bus, which incorporeals four bra-fitting rooms and a sales area, will make its first stop at Lakeside Shopping Centre September 12 and will tour the Britain in the run-up to Christmas.

Danielle was joined by two other lingerie models who seemed unconscious to the cold and damp, posing in nothing but bright pink bras, knickers and stilettos.

According to La Senza 53% of women have never had a proper bra fitting and 70% of women still wear the wrong size.

Model Danielle Bux, 29, who is a 32DD, said:

The wrong bra size can be painful, ruin your posture and dent your confidence. Whatever your figure, you need to have the best bra and it really is a shame that so many women wear ill-fitting bras.”

A spokesman for the lingerie chain said:

A lot of women are embarrassed to go and get fitted. They think they have to take all their clothes off. But wearing the wrong sized bra really affects your appearance and your posture.”

The high street store is also promoting the fact that women with larger chests do not have to pay more in their stores for larger sized bras.

In her short interview Bux added that her bra was her most important piece of outfit.

La Senza said it was donating 50p to a local charity for every woman fitted on board the bus.

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