January 5th, 2009
Posted by Erin Sun
Company Adidas is presenting its first global ad campaign in 60 years for Adidas Originals, starring David Beckham, Russell Simmons and Missy Elliott.

Originals is a fashion line of athleticwear making up for 20 per cent of Adidas overall sales.
The ad’s cebntral idea is dancing people at a crowded party.
The campaign and the people that are in it are on point with [teens'] needs,” says the U.S. marketing director for Adidas.
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August 13th, 2008
Posted by Erin Sun

The highly anticipated Adidas by Stella McCartney Fall/Winter ‘08 Collection is now available online - stores will not receive shipment till August 15th 2008!


The collection features tons of pieces that are ultra feminine if every way of the word. The newest collection consists of the Wintersports, Tennis, Gym Yoga, Gym Dance, Gym Studio, Running and Golf categories.

New Adidas line has many puffed sleeved jackets, ruffles, paired intricate detailing.

The colorways, however, are simple and mostly neutral allowing the eye to focus on the many details of the clothing.

Stella McCartney’s fashion line for Adidas has a good entry-level price point, and some seriously nice looks. Certainly cute enough to dress outside of the gym.

Stay tuned!


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