to see Agent Provocateur’s swimwear collection click here >>

This Spring, the call of the Sirens proves too powerful to resist. The scene is one of chaos and mayhem but above all there is vibrance, colour, beauty and dreams of naughtiness.

The Call of the Sirens, it is the step of a bright concoction of flirty 1970s styles, revamped tartan, toile de Jouy prints and some very sexual swimsuits.

Semi-naked super model Karen Elson is flame-haired and posing provocative.

She is wearing a broderie anglaise and tartan underwear set and ribbed white garters, conquers a knight who lies submissive on the floor.

The photoshoot is easil tastefully misty, with an old styles, and at the same time it is fresh and modern.

For Joe Corre, son of the designer Vivienne Westwood and co-founder of the brand with his then-wife Serena Rees, explains the decision to return to the classic format of a poster.

Posters are one of the things that people always want from us,” he explains. “Whenever we’ve done flyposting, people have prised them off the walls to collect them, so we wanted to use that format and do something really special. That’s when I came up with this idea for Old Masters-style tableaux.”

Chief executive Garry Hogarth said:

Agent Provocateur is going from strength to strength. Despite the challenges of the global economic environment, we continue to trade strongly.’

Agent Provocateur’s business is doing very well in spite of the global economic crisis.

Figures from march 2009 display an eight percent rise in sales collated to the same period last year.

Corre stresses that their lingerie is not on sale often.

I don’t like sales much. I try to price things at what they are worth – we use the best fabrics, the best factories” “I like to offer quality for a good price “concluded Corre.

All on Agent Provocateur website >>

Agent Provocateur presents a new collection of hot swimwear and bikinis for Spring-Summer 2009. Looks amazing. The new swimwear line is the ideal beach wear for all tempting sirens.

The swimwear with deep decolletage and cut-away sides, that is very popular in this season, are sure to get you noticed as you arise from the waters in all your alluring brilliance.

The swimwear is made in bold colors: fuchsia, red and big polka dots.

The swimwear collection retails from $110 to $250 and is at present available in stores and online.

Agent Provocateur has recently produced the sort of a call or reminder for the strong half of mankind by the new ad campaign video “Love me tender… or else!” starring Rosie Huntington Whiteley.

The 21-year-old English model plays a girl who took revenge on her sweetheart after he’d left her alone preferring to stay at work instead of being with her.

Black stockings, suspenders and lace sexy lingerie from Agent Provocateur provoked the forgotten woman into radical measures.

She slipped into the office where her boyfriend was working and reminded of herself by a tempting dance. The plotted revenge was to leave him excited, tied up and blindfolded.

The great tender lesson from Agent Provocateur hopefully effects men!

Rosie Huntington Whiteley is the latest model to join the exclusive Agent Provocateur brand following the steps of her fellow British models Kate Moss and Daisy Lowe to front the lingerie ad campaigns.

Enjoy the video here

Last year we saw her sizzling for Agent Provocateur, and now she stars the ad campaign for DKNY.

Daisy poses in the middle of a New York street wearing a mini playsuit in stonewash denim, classic aviator shades and white lace up boots. In the background there are yellow cabs and ‘Don’t Walk’ signs that even make the pic more impressive and at the same time so much casual!

It is no wonder the shoot is so successful: Daisy was snapped by Scott Schuman, who is better known as The Sartorialist.

Shuman has perfectly made plenty of photos depicting everyday life, where he literally snaps passers-by with beautiful results.

Joining Daisy in the campaign is a mix of models, artists and musicians including Chanel Iman, Kelly Osbourne, Sean Lennon and fiancé Luc Worrell.

Patti Cohen, executive vice president of marketing and communications for Donna Karan International, said the campaign reflects everything that Karan thinks about when she thinks of denim.

“Donna always says that jeans are not about a season, but rather part of your skin, something you can’t live without,” Cohen said. “So we wanted to make a personal statement about jeans and fashion and Scott seemed so perfect to shoot this. He brings such a freshness to street style.”

Daisy is obviously on her way to super stardom, this is her third big campaign this Spring following her Pringle and Marc Jacobs shoots. She’s believed to be competing for Agyness Deyn’s title as hottest Brit It-model soon. Good job, girl!

The main face of ads is Pixie Geldof. She follows in the steps of her sister Peaches Geldof who was photographed in the other Agent Provocateur ad.

Pixie Geldof, who recently turned 18, took time out from her A Level studies to pose in a lacy white corset, pearls and the perspex stilettos.

She was dressed as a ‘virgin – rosebud of lip and sweet to taste’ by the underwear company for its spring/summer 2009 line.

In other pictures she poses in black garters and knickers and in a white riding waistcoat.

The ad campaign features fancy and sexy scenes taken from Greek mythology and so forward, with hot long haired nymphs and satyrs jumping in accepted Dionysian style view.

Luxurious materials are including lace, satin tulle.

It’s the next range after the Pirates collection starring Helena Christensen.

The Virgin line is made for Valentine’s Day and full of love day spirit.

The spring collection features some flirtatious lines in the most luxurious fabrics.

Find more >>

All are very interested in the designer’s new Marc by Marc Jacobs face for Spring/Summer 2009, “trendy girl about town” British model Daisy Lowe.

I think she looks adorable,” Jacobs told WWD.

Now, Lowe is not your typical stick-thin model, but is known for her curves”.

Lowe is just 19 years old. She has shot for many of editing spreads for fashion magazines like Italian Vogue and i-D, but her advertising work is more limited.

She’s posed for ads for lingerie compaigns Chanel, Burberry, Ben Sherman and Whistles, Converse, Agent Provocateur and French Connection, but never a high-fashion designer like Jacobs.

She told:

Modeling is a cool outlet for me to express myself, and fashion has always fascinated me. I love that fashion crosses into my other passions – music and art.”

We hope that work with one of the industry’s most significant fashion designers will make her even more popular than she is now.

Victoria Beckham is out at Jacobs, but she is the new face of Emporio Armani lingerie line.

We realize she’s not actually curvy and is likely thinner than us “normal” ladies. But she’s also not starving, so in fashion land, that’s curvy.

Raquel Zimmermann will star in Jacobs’s women’s Collection campaign for spring 2009, and pretty-boy  Ryan McGinley will star in the men’s Collection campaign.

The Danish supermodel Helena Christensen plays a pirate queen in the new released ad video.

Suitably named ‘Pirate Provocateur’, the video is made by Tim Bret Day and also features Alice Dellal, the fashion insurgent and daughter of former Brazilian model Andrea Dellal and property tycoon, Guy Dellal.

The video is inspired by Hogarth’s ‘A Rake’s Progress and ‘Strolling actresses in a Barn’.

The act takes place in the depths of a galleon with much drunken and libertined revel, featuring a posse of pirate-princesses in frail pieces of lace, toting angers.

Pirate Queen Helena comes in a red lace basque, brandishing a dagger, and succeeds in seducing the captain of the ship who is unaware he is being robbed blind and facing a mutiny.

All that is missing is Jack Sparrow. But what a rampageous way to sell lingerie collection!

Enjoy this short movie!