our style guides and advices

March 4th, 2010
Posted by Veronica Valter

British model and the best-dressed female according to Vogue is going to create a collection for Madewell. To do this the star has teamed up with the J. Crew-owned company.

Alexa Chung

Alexa feels very excited about her new venture and thinks it is a good idea for her to collaborate with the brand she liked so much.

She said:

I really love the brand and actually wear it, so it seemed like an easy-peasy choice.”

The collection is said to be reminiscent of the model’s school-girl days. It will include cardigans, velvet shorts, blouses, and jumpers. Chung says Madewell’s “vision is kind of the same as mine. They like laid back styles, they like kind of relaxed clothes — classic, timeless things. So when they asked to collaborate, it was a perfect fit.”

The range will become available this coming August in Madewell stores. Prices are to begin at $59.

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January 20th, 2010
Posted by Veronica Valter

is not new to fashion industry. She has walked the catwalk for and modelled for and British chain New Look. And although she now works as the British TV presenter fashion is very interesting for her.

alexa chung

So, it comes as no surprise that she finaly agreed to collaborate with the chain retailers to create her own fashion range.

The 26-year-old said:

I was being offered so many collaborations for a long time, but I held off. I thought it was quite a ’sellout’ thing to do.”

Alexa isn’t going to be just a spokesperson for the line.

The brand’s chairman Millard Drexler told WWD:

There is no grand scheme to this, and we still don’t want to hire a celebrity spokesperson.It’s just that Alexa is totally cool. It’s not the way she looks or dresses. It’s the way she is.”

The upcoming range is to be inspired by Alexa’s personal style. It will include dungaree dresses, high-waisted skinny jeans, polka dot tea dresses and oversized wool jackets.

Why her wardrobe choices are so important? Because last year Alexa was named the most stylish woman by !

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December 24th, 2009
Posted by Veronica Valter

The year is almost over and it’s time to name the most stylish and fashionable. Vogue.com took this serious responsibility and compiled a list of those who were considered well-dressed at glam events we all like so much.

alexa chung
was chosen as best-dressed woman of 2009. Congratulations!

audrey tautoe

Position number two was given to actress .

sarah jessica parker

The next comes , one of my favourite stars – I love her in Sex And The City! In my opinion, she should be the winner.

Know more…

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June 3rd, 2009
Posted by Erin Sun

Glamour magazine was launched in the UK in April 2001, where it pioneered the “handbag size” format, with the tagline “fits in your life as well as your handbag”.

Each June, Glamour organizes the Glamour Women of the Year Awards which recognise women in the public eye.

There are a lot of popular British celebrities to come and honor the winners!

The UK Glamour Women Of The Year Awards 2009 were held June 2 2009 in Berkeley Square Gardens, London.

Guests included Alexa Chung, Rosie Huntington-Whitley, , Henry Holland, Jacquetta Wheeler, singer Adele, Ugly Betty’s Becki Newton, Gossip Girl’s Ed Westwick and others.

And of course, we expected many beautiful dresses and styles. But unfortunally, there were not a lot of stylish women present. They were named Glamour women but not all looked glam enough for the title.

Ok, let’s see what fashion was presented at the Glamour Women of the Year Awards 2009 redcarpet.

Katy Perry and Kylie Minogue received the major honours at the glitzy ceremony in London.

The I Kissed A Girl singer picked up the Newcomer of The Year prize.

Katy Perry was in a hot silk blue strapless mini dress with a big bow on the waist, multi-strap red high heel sandals and red clutch. As usual, she had great make up and haistyle.

She was one of the most beautiful women at the party.

Australian pop singer Kylie Minogue claimed two trophies - Entrepreneur of the Year and Woman of The Year.

She arrived in a short monochrome with attitude dress and leopard print cloak. She accessoried her view with gold box-clitch, gold heels and large oval pendant necklace.

More celebrity styles ….

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April 5th, 2009
Posted by Erin Sun

British TV presenter and model Alexa Chung graces the cover of British Harper’s Bazaar May 2009. She wears lilac gown by Giambatista Valli S/S 2009.

The cover shoot made Guy Aroch. The main theme of the magazine is Fashion gets natural. It’s very interesting idea, isn’t it?

On the cover pic she is blocking her eyes from the spring sun and looking very sexy.

Inside the May issue Alexa poses in rhot gowns by Fendi, William Tempest, Charles Anastase and Nina Ricci.

In the interview for magazine she talks about her career, fashion and her love of photography.

She loves Chanel:

Classic – you could never look slutty in Chanel.”

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February 11th, 2009
Posted by Erin Sun

The Elle Style Awards 2009 were held at Big Sky Studios in London, England on Monday (February 9). There were a lot of glamourous socialites attending the event.

But as for me, some of gowns were crazy and unstylish.

Burberry creative director received the award for best fashion designer. Peter Pilatto was first-rated as the upcoming hope.

Although fashion designer Matthew Williamson acclaimed ex model Twiggy to be called style icon, this adulator title went to Sienna Miller after all. Joanna Page collected Gavin & Stacey’s Best TV Series Award

, who hosed the show was in a teal-blue, short, fitted backless Chanel dress, which looked extremely urbane.

She put on a huge cocktail ring by Mawi, Luella heels and had an upswept hairdo.

“I don’t look too mumsy, do I,” she worried. No way, Alexa.

The 24-year-old Indian actress and model Freida Pinto was honored with Elle’s Best Actress award.

She wore an offbeat Chanel short black dress with a transparent PVC yoke adorned with silk camellias.

Courtney Love was named Woman of the Year.

Her black fishtail gown with jet and black sequins was by Riccardo Tisci for Givenchy.

also put on the Givenchy, teaming her mirror-beaded top with a pair of Armand Basi grey harem pants.

Agent Provocateur model for S/S 2009 ad campaign Pixie Geldof, who made the cover of Italian Vogue, was in a backless LWD by Alexander Wang.

More styles

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September 16th, 2008
Posted by Erin Sun

London Fashion Week opened its catwalks yesterday with a mythical line of boiler suits and 80’s modern rocker jackets, awesome bows, and vibrant colour lines.

First day was Topshop Unique. The character proved a violent contrast to the flaming sun outside – all wistful harden and bare light bulbs. The catwalk was virtually indiscernible from the backstage.

Artist Lesley Keane roused journalists’ interest with talk of the return of the smoky eye and sultry dark lips.

And once Peaches Geldof and Alexa Chung were sitting front line, the boutique raw from the high street stalwart didn’t disappoint.

Louche boiler suits got a frisky update in a multi-coloured heart print, while snow wash denim lent an Eighties edge.

50’s Americana, from the fun fairground theme, to boyfriend-sized baseball jackets and the coquettish housewife hairdos with plus size bows also had its place.

Ossie Clark LFW Spring-Summer 2009

Fresh new trend was at the LFW base at the Natural History Museum.

Though added embellishment, grass green and the odd graphic print, there were plenty of obvious similarities between the two. Block colours, lots of orange and blue, draped frocks in fluid fabrics, lots of maxi length styles.

Ossie Clark LFW Spring-Summer 2009

Oriental prints replaced Celia Birtwell’s contribution. It’s pretty, but not universally acclaimed.
Kimono-style sleeves completed the look.

As show was wrapping up, queues were already forming outside for the PPQ show.

Ossie Clark LFW Spring-Summer 2009

The Girls Aloud member was a great ads for the brand, sporting a glam PPQ red and black polka dot prom dress.

The show itself featured some extraordinary millinery with box hats, fascinators in that sexy mix of pale pink and black.

Ossie Clark LFW Spring-Summer 2009

More pretty prom outfits are sure to be seen on immeasurable celebrity debutantes in the coming months, as will super-short tailored and shoulder-padded cropped jackets.

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July 16th, 2008
Posted by Erin Sun

Hot and exciting time is summer. Celebrities prefer new summer trend – denim cut off . From long length turn ups a la Agyness Deyn to micro mini pair. New trend looks fresh! But only one rule which all stars are sticking to: eighties rips and frayed edges. These are not the new way to wear trend.
Agyness Deyn has taken a totally different approach by pairing with a man’s shirt and a masculine shoes and ends up looking like a popular school guy with a free pass into town on a warm summer’s day.

Agyness Deyn shorts

is wearing a tucked in white button down. The thinness of the fabric as well as the looseness of it will still keep you cool while looking fabulous. The edgy leather belt tops it off. Her are not actual cut-offs, but the outfit would still work if they were cut-offs.

Kate Moss denim shorts

There is also some joy in seeing women wearing cut offs that were initially intended for a man, like Jennifer Aniston wore on the December cover of GQ. Although she wears it topless, I would recommend a breezy top.

Jennifer Aniston denim shorts

Beautiful Alexa Chung is an ex-model and now up and coming TV presenter who is known for always being stylishly turned out. So it comes as no suprise that even though she was roughing it in Glastonbury (with boyfriend Alex Turnder, lead singer of Arctic Monkeys) she still looked every inch the hipster IT-girl in a pair of unidentified high-waisted .

Alexa Chung denim shorts

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