our style guides and advices

January 15th, 2010
Posted by Veronica Valter

Gorgeous redhead Karen Elson is the new face of St.John. The model has replaced Angelina Jolie on the position and seems to be reviving interest to the brand.

Karen Elson StJohn Spring Summer 2010 Ad Campaign 9

Karen looks chic and glamorous wearing perfect outfits. Most of the garments come in black color which plays a great contrast with her extremely white skin and red hair.

Karen Elson StJohn Spring Summer 2010 Ad Campaign 4

I love the black gown with a low neck. It looks fabulous!

Karen Elson StJohn Spring Summer 2010 Ad Campaign 2

See more…

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January 12th, 2010
Posted by Veronica Valter

Angelina Jolie does not represent St. John brand any more because her image is too strong for them.

angelina jolie

The actress, who is considered one of the world’s most beautiful women, was dropped as the face of the brand and replaced by . It was said Jolie ‘overshadowed’ the brand.

The label’s chief executive officer Glenn McMahon told WWD:

Angelina overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

No more blondes or actresses but red-heads and models – welcome! Red-headed model was invited to represent the Spring/Summer 2010 range.

McMahon explained:

We needed to show a modern point of view of St. John. We have evolved.”

And Karen was named the “epitome” of St. John.

He said:

Karen is the epitome of the modern day woman…the St. John woman… strong, confident, sensual and approachable with effortless glamour.”

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December 24th, 2009
Posted by Veronica Valter

The year is almost over and it’s time to name the most stylish and fashionable. Vogue.com took this serious responsibility and compiled a list of those who were considered well-dressed at glam events we all like so much.

alexa chung
Alexa Chung was chosen as best-dressed woman of 2009. Congratulations!

audrey tautoe

Position number two was given to actress .

sarah jessica parker

The next comes Sarah Jessica Parker, one of my favourite stars – I love her in Sex And The City! In my opinion, she should be the winner.

Know more…

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November 17th, 2009
Posted by Veronica Valter

Brad Pitt and Angelina Jolie have created a jewellery line for upmarket jeweller Asprey. The collection, named The Protector, includes baby gifts such as egg cups and silver spoons, and lots of beautiful rings, bracelets and earrings.

brad pitt angelina jolie

When working on the line the celebrity couple was inspired by snakes. They consider the reptile as a symbol of protection. Besides, Angelina saw it as a talisman for herself after being given a serpent ring when she was pregnant with daughter Shiloh.

angelina jolie jewelry brad pitt asprey jewelry 1

All proceeds from the range will go to the Education Partnership for Children of Conflict, a charity co-founded by the actress. The organisation is aimed to help children that are the victims of war and natural disasters.

angelina jolie jewelry brad pitt asprey jewelry 2

The collection will be available from Asprey stores in London, New York, Beverly Hills, Tokyo and Dubai later this week. Prices will start from $525 for a spoon.

Know more…

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November 16th, 2009
Posted by Erin Sun

MOCA New 30th Anniversary Gala Red Carpet

During MOCA’s 30th Anniversary Gala, Brad Pitt and Angelina Jolie, , Chloe Sevigny, Kate Beckinsale, Kate Bosworth, , Ciara, Daisy Fuentes, , Marisa Tomei, Gwen Stefani, Gavin Rossdale, , , and other celebrities got a tour of The Museum of Contemporary Art’s 30th anniversary exhibition in Los Angeles on Saturday (November 14)

John Legend and Christine Teigen

The new art exhibition consists of some 500 artworks by more than 200 artists from the museum’s renowned permanent collection of nearly 6,000 works.

gwen stefani MOCA 30th Anniversary Gala: celebrity fashion 2009

Extravagant Singer Lady Gaga performed along side Russia’s Bolshoi Ballet at the event.

lady gaga at Moca 2009

Gaga played the rotating pink piano with blue butterflies designed by artist Damien Hirst, and was dressedin an outfit designed by Frank Gehry, Muccia Prada and Baz Luhrmann.

See more celebrities at Moca 2009

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November 2nd, 2009
Posted by Erin Sun

You can see the first pics of celebrity Halloween costumes here >>

And the Halloween passed quickly.

Michelle Obama Catwoman for a Halloween party at the White House

Michelle Obama Catwoman for a Halloween party at the White House

Blonde singer , 28, was in a pirate costume! Dangerous and strict one-eyed Captain Flint or a skeleton???

The costume reminded of the mix of these two characters.

Her son Max, 9 months old, was dressed as a skeleton too.

Christina Aguilera halloween costume 2009

Sexy cowgirl Jesse from Toy Story 2 Gwen Stefani came to the Halloween party in Los Angeles on  Saturday October 31,  with her hubby and two sons, Kingston and Zuma, who were in  costumes of dinosaurs.

Gavin Rossdale, her hubby, didn’t dress in any costume.

gwen stefani halloween costume 2009

Funny costumes!

See other celebrity costumes Halloween 2009

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August 23rd, 2009
Posted by Veronica Valter

Joan Collins says most modern stars look bad, even “sloppy”.

The 76-year-old actress, who has always been known for her perfect sense of style and appearance feel really frustrated about the fact young actresses and other celebrities do not care much of how they look in public and can choose to wear too casual styles in everyday life.

Sadly, I’m hardly pressed to come up with a list of current stylish movie stars when they’re not red-carpet ready. That is usually an illusion soon shattered by candid pictures of the red-carpet star looking awful the next day, coping with airport paparazzi or a fractious infant. Perhaps those beauties of the golden age of Hollywood were so totally protected and cosseted by the studio system that they never had to contend with the prying eyes of the constant paparazzi and the continual invasion of their privacy.”

She commented:

Of course, styles have changed radically. No one wants to look like Pola Negri or Gloria Swanson ant more. Their overly make-up, overdone clothes and hair may have been what our grandmothers or great-grandmothers admired, but today they would be simply laughable.”

However, the Hollywood actress believes the situation can change if women try to look better. But according to Joan there are still beauties who make the most of their looks.

The list of those includes big names, like Dita Von Teese, Nicole Kidman and some others.

She said:

There are many exceptions. Dita Von Teese looks incredible with her black hair, her hourglass figure and red lips, as do the beauteous Beyonce Knowles and the stunning Nicole Kidman and Angelina Jolie.

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July 22nd, 2009
Posted by Veronica Valter

Angelina Jolie, who is going to star in ‘Salt’, had to postpone a dress fitting after the outfits intended for her character to wear were stolen.

You might probably know that Los Angeles stylist Jennifer Rade had three containers of designer clothes stolen last Thursday, a day before the woman was due to demonstrate them to the 34-year-old actress.

Angelina was just starting the fitting process for pieces to wear when she begins promoting ‘Salt’,” a source told.

Every designer who was sending pieces was trying to send their best stuff.”

The film (‘Salt’) – in which Angelina plays Evelyn Salt, a CIA agent who is accused of being a Russian spy – is set for release next year.

Angelina doesn’t feel much frustrated as she has recently revealed she doesn’t pay too much attention to her clothes. The actress says she is happy with any garments if they are comfortable to wear.

She said:

I don’t think too much about what to wear on the red carpet. I usually have three basic colors and I get the same shapes in different colors!

But I like to get dressed up and feel like a lady every once in a while.”

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July 6th, 2009
Posted by Erin Sun

Actress Angelina Jolie wears Giorgio Armani’s dresses for glam events and now she has been named a new face of Armani new fragrance ad campaign. The new perfume line will be in stores later this year.

A fashion industry source tells,

Armani rolled up the Brink’s truck for Angelina, because frankly, she’s worth it. For this fragrance push, they needed a true A-lister, and Angelina is the biggest, most dynamic female star in the world.”

As we know Angelina Jolie is one of the most powerful and successful woman in the world. She is in Top of

The insider says Angelina is very hands-on with the process, saying,

She’s giving a lot of input on that stuff already, picking the photographers and directors. The campaign is going to be bold.”

As we know Angelina Jolie is one of the successful and powerful woman in the world. She is celebrity № 1 by Forbes Magazine.

A lot of admirers will be waiting for this scent! I think it’s a great idea!

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June 9th, 2009
Posted by Erin Sun

UK Harper’s Bazaar July 2009 shows us beautiful Uma Thurman, but US Harper’s Bazaar July 2009 makes a more interesting issue with the most popular, the most beautiful and the most powerful woman in showbiz, Angelina Jolie.

Feminist author Naomi Wolf examines Jolie’s appeal, concluding that “women both identify with her and desire her,” adding that it’s “more than simply a physical response.”

Subscribe now to Harper’s Bazaar

Wolf declares that for the first time in modern culture, Jolie

brings together almost every aspect of female empowerment and liberation,”

Above all, feminist author says Angelina Jolie has proved that women can be viewed as a symbol of goodness, and also be seen as sexual.

In 2002 after adopting her first son Maddox, Jolie became a Goodwill Ambassador for the U.N. High Commissioner for Refugees,

she seemed more mature, more beautiful, and more serious,” says Wolf.

At that time,

Jolie revealed a new, and fairly radical, vision of single motherhood…” Wolf says.

So what’s next for Jolie?

No way to tell,” Wolf says, “but I am certain, given the knack she has shown for tapping into this female collective unconscious, that we will watch with more than ordinary interest.”

Know more …

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