Loading ...“Bespoke luxury features, new color schemes and spectacular visual display” are stressed in the new design of the shop.
The ground floor hosts fashion lingerie and nightwear along with the more demure Knickerbox concession.
Sleek black sparkle floors, glossy black baroque styled furniture, decadent chandelier lighting, mirrored ceilings create a very special romantic atmosphere.
The changing rooms are designed in classic boudoir style with wall lighting and seating. A piquant addition is a peep hole to let customers flash a glimpse of what they are trying on.
The lower ground floor is full of rich scarlet and black colors and a lot of black rubber.
The upper floors feature feminine pinks, with black intermingled here and there, and mixture of textures to for the customer to explore.
The main feature of the lower floor is a dramatic scarlet lacquered curved wall and pillar display, which will host Ann Summers more risque products, including bondage and raunch fashion collections, lotions, accessories and toys.
The “vibe circle” will also be a key focus within the lower ground floor featuring stations housing products for demonstration.
Marble Arch is the second store to be revamped following the Oxford Street store, which took on a new look in June.
Jacqueline Gold, chief executive of Ann Summers, said:
The look of the two new stores is exemplary of the ever-developing feminine, indulgent vision as we continue to develop and expand.
It is an extremely exciting stepping stone for the brand and I am certain customers will love the shopping experience that our team have worked so hard to bring to life.”
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