November 12th, 2009
Posted by Veronica Valter
Supermodel Heidi Klum is very busy now with preparations to host an annual VS Show. But she did take a break to pose for Ann Taylor’s holiday campaign.
Heidi has been invited to represent the brand’s Holiday 2009 Collection which includes lots of cashmere, scarves and baubles women like so much. The campaign was shot by Peter Lindbergh.
Ann Taylor’s new look is very chic, stylish, and comfortable. You can mix and match, high and low—it’s never cool to do a total look head to toe,” Heidi said.
I wonder how this woman can do everything in time with her baby so small. Nice for her!
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June 1st, 2009
Posted by Veronica Valter
Despite the fact plus size people are often desperate to find beautiful clothes their interests are again infringed!
Fashion options for bigger persons are getting fewer by the day due to economic recession. Well-known brands including Ellen Tracy and Ann Taylor have eliminated or downsized production. Besides, department stores like Bloomingdale’s have decreased space for the collections or even dropped them.
It’s almost as if certain retailers have said, “I’ll worry about losing these customers later on,” says Andrew Jassin, managing director of retail consultancy Jassin-O’Rourke Group.
Taking into consideration the fact an average American woman weighs 164 pounds and is a size 14, there are so many customers abandoned by retailers. I think this will provoke great discontent in public soon.
However, somehow we can understand the producers. Plus-size lines are expensive to make—as much as 10% more than standard ranges – because they require additional materials and special fit models and patterns.
Besides, like many other consumers, the plus-size customers don’t buy much now. And sales of big sizes (generally 16 and over) fell 8% for the 12 months from the year-earlier period, when the drop was about 4% (the information was provided by trend tracker NPD Group Inc.).
Know more…
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