Despite the fact Demi Moore is going through a very hard time with her unfaithful husband Ashton Kutcher now the actress tries to look confident and happy. Posing for Ann Taylor Holiday 2011 campaign she doesn’t reveal her real feelings and smiles to the photographer.

Dressed in chic clothing from Ann Taylor’s latest collection Demi Moore looks young and beautiful. A touch of fairy-tale on the photos makes her look ethereal. And those baubles on a fur-tree covered with snow remind us that it’s Christmas coming to our homes soon.

Demi Moore said that being the face of Ann Taylor for the second season was a big honor for her. She said:

It has been a true pleasure to continue my collaboration with Ann Taylor. The energy and enthusiasm behind the evolution of this iconic brand is remarkable, and being a part of that has been a wonderful creative experience. The new Ann Taylor is so chic, and I personally love their Holiday collection.”

Demi Moore‘s newest shoot for Ann Taylor will feature in December magazines.

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Heidi has been invited to represent the brand’s Holiday 2009 Collection which includes lots of cashmere, scarves and baubles women like so much. The campaign was shot by Peter Lindbergh.

Ann Taylor’s new look is very chic, stylish, and comfortable. You can mix and match, high and low—it’s never cool to do a total look head to toe,” Heidi said.

I wonder how this woman can do everything in time with her baby so small. Nice for her!

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Fashion options for bigger persons are getting fewer by the day due to economic recession. Well-known brands including Ellen Tracy and Ann Taylor have eliminated or downsized production. Besides, department stores like Bloomingdale‘s have decreased space for the collections or even dropped them.

It’s almost as if certain retailers have said, “I’ll worry about losing these customers later on,” says Andrew Jassin, managing director of retail consultancy Jassin-O’Rourke Group.

Taking into consideration the fact an average American woman weighs 164 pounds and is a size 14, there are so many customers abandoned by retailers. I think this will provoke great discontent in public soon.

However, somehow we can understand the producers. Plus-size lines are expensive to make—as much as 10% more than standard ranges – because they require additional materials and special fit models and patterns.

Besides, like many other consumers, the plus-size customers don’t buy much now. And sales of big sizes (generally 16 and over) fell 8% for the 12 months from the year-earlier period, when the drop was about 4% (the information was provided by trend tracker NPD Group Inc.).

To compare, sales of regular women’s sizes fell only 2% for the last year, while the petite sector had just a slight decline.

They’re really bargain shoppers,” says Catherine Schuller, a plus-size expert and former editor at Mode, a magazine for larger women. “Many are homemakers who can’t spend considerable amounts on clothes and are willing to sacrifice their own spending for their families, especially now”.

Some time ago plus-size fashion industry was very profitable. Many world-famous designers started working in this sphere. Among those were such big names as Tommy Hilfiger and Donna Karan. Even glossy magazines specializing on fashion for plus-sizes appeared, for example, Mode and Figure.

But the tendency of growing interest wasn’t supported by style bibles as Vogue and the fashion began to disappear. Then it worsened again when Liz Claiborne began restructuring two years ago, and the clothier terminated Elisabeth, which focused on plus sizes. Last year, it also closed Sigrid Olsen, a popular line that had a dedicated plus-size collection, and Ellen Tracy was sold as well.

That brand, which is now a division of Fashionology Group, has given up the plus-size business this season due to the lack of orders from upscale retailers as Saks Fifth Avenue and Neiman Marcus for Ellen Tracy’s exit.

[The stores] felt it was not an area they wanted to support,” says Chief Operating Officer Kenneth Ragland.

But we cannot say that there is no future for plus-size industry at all. As a matter of fact many bigger people prefer to do shopping online and this allows retailers to develop business in a virtual way.

Ann Taylor, Banana Republic and Old Navy have moved their larger sizes to e-commerce. Saks still offers six plus-size brands in its stores but suggests more than 20 on its Web site.

And there are still designers who create for the market. For example, Eileen Fisher and Isaac Mizrahi for Liz Claiborne.

Moreover, fast-fashion retailers Forever 21and Target recently began testing plus size divisions which would be aimed at teens and women in their 20s or early 30s.

There’s nothing around that has a hip, cool feel to it,” says model and spokesperson Emme.

“There’s a size category that’s not being satisfied, and that’s the [plus size].”

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