If you are a fan of the TV show “Mad Men” or just in love with the 60′s Banana Republic has launched a limited edition “Mad Men”-inspired fashion line that consists of 60′s-style apparel for men and women. Banana Republic in collaboration with Emmy Award-winning costumer designer of the show Janie Bryant have created around 65 clothing and accessory items that look like they’ve just come out from the screen but there are certainly modern twists to the clothes.

Working with Janie to gain a true understanding of the Mad Men look and feel was a delight.

Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection, offering sketches, her own inspirations and actual artifacts from the production set to help inspire the Mad Men within all of us.

said creative director for Banana Republic, Simon Kneen.

The collection is very extensive and includes knitwear, 60′s style men’s suits with sleek pocket squares, trench coats, high neck shift and full-skirt evening midi dresses, tie-neck blouses, and various accessories that include trendy Fedora hats, silk ties, handbags and footwear. The pieces come in a variety of colors but there are prints too, leopard heels and bags are available along with a subtle houndstooth pattern.

Despite the collection’s origins Janie Bryant notes that the clothes is not costume-y but a wearable modernized version of Mad Men’s on-screen fashion.

Collaborating with Simon and his team to design this collection was an experience I’ll never forget.

It’s so rewarding to help create a collection that will allow fans of the series to channel their own Mad Men style and take home fashionable items that are modern, not costume.

“Mad Men”-inspired apparel comes along retro style accessories like handbags, belts, footwear, sunglasses, scarves, and even layered pearl strings. Browse through the whole “Mad Men” collection at BananaRepulicGap.com.

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The ads will star Lauren Ambrose, Krysten Ritter, Chris Messina, Scott Speedman, Florence Faivre, Nicole Fiscella and Juan Diego Botto.

Of course it will be print ad with a series of photos.

The movie actors will appear in short films made by Richard Phibbs on the streets of New York City and at Schillor’s Liquor Bar on the Lower East Side.

Simon Kneen, creative director and executive vice president of Banana Republic, said:

“The actors were chosen originally because we wanted to authentically capture a campaign grounded in film,”

For the next step of making movies Banana Republic partnered with Vanity Fair and Film Independent to sponsor “Project Involve: City Stories,”which consist of a series of 10 short films created by ambitious filmmakers.

Kneen said the brand was drawn to this cooperation, in part, “to support underserved, up-and-coming filmmakers and their work.”

A spokeswoman said Banana Republic does not opens information regarding its promotions cost. According to Gap Inc., parent of Banana Republic, the company spent a total of $435 million on advertising last year.

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The Banana Republic brand presents Heritage Collection to celebrate urbane style this spring.

A new line is of relaxed style, eco-aware pieces in a very complexion-enhancing, neutrals soft color lays of ecru, slate, cream and white. Pure stripes with animal prints are injected into the row to add a bit of importance.

Sustainability is the new luxury,” said Simon Kneen, executive vice president of design. He describes the collection as “signature sportswear for the really modern attitude.”

Mixing together the highstreet haven’s characteristic elegant esthetic with eco-aware credentials, the new collection is evidence that honourable fashion doesn’t have to offer design for going green.

At 50-pieces strong, 90% of the garments employ sustainable materials: organic cotton, bamboo and soy silk.

The Heritage Collection by  Banana Republic , ranging from $39 to $150, features casual pantaloon shorts,breezy shirts, elegant blouses, airy knits which fit close to the body, and oversized shirts in light-as-air soy silk.

Some of the clothes include the Twill Heritage Blazer, the Safari Tunic and Bloomer Cargo Shorts in solids and stripes.

The 90% of the clothes use sustainable fabrics.

The collection hits stores this week.

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Keri Russell presents the December 2008 issue of Lucky Magazine. The magazine’s issue hit newsstands November, 11 and  full about winter fashion.

On the cover Keri Russell is wearing a blue gown by Banana Republic.

The actress, 32, under the influence of her new film Bedtime Stories where she plays together with Adam Sandler was instantly drawn to the Gatsby-esque gown that on the mag’s cover. Her movie is out this November.

In the December Lucky, Keri talks about her drive for shopping and how her wardrobe is changing from tomboyish to beautiful and stylish woman.

The detailed beading and cut around the neck…it’s like something from a Paris couturier,” Keri said.

It’s important that fashion be reasonable. So it’s great to find something as special and accessible as this.“

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