However, Burberry Blue Label is a specified version of the original Burberry brand, but is more youghful and sassy. The Blue Label merchandise features garments that are aimed at smart young generation. Smaller sizes are available in order to appeal more directly to the Japanese market.

You can’t buy goods by the label anywhere outside of Japan. But you can get those from Japanese on-line stores. Price range is also similar to the regular Burberry London.

The ad campaign for Burberry Blue Label Spring-Summer 2010 features Hannah Holman.

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