Celebrities are also preparing for Halloween and some of them have already had great Halloween parties.

There’ll be no last minute costume panic for Sean “P Diddy” Combs, who has told that he will be rabid on the dance floors of the luminariest celebrations dressed as the Pope.

Also Sean “P Diddy” having just spent a rumoured $20 million adding sports outfit label Enyce to his fashion collection – has saved some bucks  while putting the look together.

I bought the costume, the robe and the hat from a second-hand costume store in Los Angeles,” Diddy tells.

Rising Wizards of Waverly Place star Selena Gomez revealed she’s dressing up as June Carter Cash this Halloween.

Me and my best friend Demi Lovato have a tradition [of trick-or-treating] that we’ve been doing ever since I can remember. We actually wear masks so it’s so funny because people don’t even know we’re walking by them,” the teen star said in her interview for OK! magazine.

Cindy Crawford was a scary Amy Winehouse, Sacha Baron Cohen dressed up as a cow, other stars wore America’s stripes and stripped to bikini-clad costumes in the lead up to Halloween at Kate Hudson’s place for her Halloween party in Brentwood, Los Angeles. Courteney Cox wore a witch costume.

Gwen Stefani partied at a distinct LA bash dressed as a fried egg.

I love Halloween! It’s so funny!

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Following hot on the heels of successful rap icons turned fashion designers like 50 cent, Nelly, Jay Z and Damon Dash, Eminem and Diddy, Snoop Dogg just launched his own fashion label, Rich & Infamous, which he will promote through his E! reality show Father Hood and hip hop music. He will even be producing his own fashion shows, which he will host, during his upcoming world tour.

Snoop is teaming with Robert Thorne, the CEO of the management firm Robert Thorne Co., who helped build Mary-Kate & Ashley Olsen’s billion-dollar business with clothing and licensed merchandise.

The Rich & Infamous streetwear line will made at men between 18 and 35 and was developed in combination with brand manager the Robert Thorne Co., licensing firm IMG World and design house Industry Concepts, the show business trade newspaper Variety reported Monday.

The Rich & Infamous brand is sculpted from Snoop Dogg’s trend-savvy classic vision,” Robert Thorne, CEO of the Robert Thorne Co. brand management firm told Variety…

For Snoop Dogg, the name represents “a fraternity of sorts — from presidents to gangsters — who’ve been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight,” Thorne said.

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A younger generation of buyers is reluctant to buy Levi Strauss, Wrangler and Lee and prefers jeans collections of celebs-turned-designers like Victoria Beckham, P Diddy, Rachel Bilson, and others.

Though being on market since 1870 and becoming the must-have denims in the 1980s, the Levi Strauss Company is looking old-fashioned losing a massive part of its costumers to celebrity designer brands. Classic cowboy labels such as Wrangler and Lee are struggling to hold their own in the market too.

In 2008 denim is more likely to be found on the red carpet than at the coalface. Sales of Victoria Beckham’s line for Rock and Republic are reported to be strong.

The OC actress Rachel Bilson is presently co-designing a collection of jeans for DKNY, rapper LL Cool J will launch his denim line this fall to meet another rapper P Diddy on the market.

Meanwhile, boosted by celebrity support, newer premium jeans labels such as Citizens of Humanity, J Brand, 7 For All Mankind and Paper Denim and Cloth are becoming really popular. Nicole Richie, Jessica Alba and Kate Moss are rarely seen out of their J Brand jeans, and the company has just launched a new collection aimed at curvier women.

If brands are really popular with one generation, then the next won’t want to wear them. Kids just don’t want to wear the same jeans as their dads.” said David Pyne, UK manager for Tommy Hilfiger.

Many of the older brands are not as well fitted to the body as other newer ones. Girls want their bum lifted, their stomach flatter, their thighs thinner, and with the new advances in denim, the jeans feel and look better on the body than old-school styles,” added Aimee Brown, denim buyer for Selfridges department stores.

On the other hand, Levi Strauss, famous for its ad campaigns, is said to be launching a new campaign this fall.

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