our style guides and advices

February 17th, 2010
Posted by Veronica Valter

So many people love Megan Fox, but why? Is she a good actress? A good model? Or just a beautiful sexy-looking girl? I guess the latter is the only true fact about her.

Megan Fox W Magazine March 2010 2

I’m not going to talk about her acting skills as those are really not impressive. As a model she can be interesting, but again is she good at modelling? Definitely Not! It’s her sexuality that makes her so attractive, nothing else. Her face always has the same expression and body poses are very similar to each other. Why don’t photographers invent anything new if she can’t?

Megan Fox W Magazine March 2010 4

Well, the photo shoot for W Magazine didn’t change my opinion about Miss Fox, but I did like the clothes she wore for it, and that’s what matters.

The dark blue dress with a stylish white belt accessorized with a long chain necklace looked good as well as the outfit that included green hotpants, a loose top and a chic black jacket. The strict white shirt was also nice to look at.

Megan Fox W Magazine March 2010 3

In the interview for W Magazine Megan says she doesn’t look classy in underwear. This might not be very pleasant to hear for her new bosses from .

See more Megan’s photos and read the interview…

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January 13th, 2010
Posted by Veronica Valter

isn’t a very good actress but the fact she is beautiful and sexy is undeniable. And this is probably one of the reasons why she was invited to front Emporio Armani Underwear and Jeans Ad Campaigns for Spring-Summer 2010.

megan fox armani underwear jeans spring summer 2010 4

We’ve been waiting for long, and now finally there is a chance to see her, gorgeous Megan, in Armani creations.

The Transformers star looks incredibly hot as she poses in pretty , skimpy mini skirts, trendy jeans and tight shirts.

megan fox armani underwear jeans spring summer 2010 5

The images that excite so many men all over the globe are to be featured on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The advertising campaigns were shot on location in Los Angeles by acclaimed photographers Mert Alas and Marcus Piggott.

megan fox armani underwear jeans spring summer 2010 6

Explaining why Megan was chosen to represent the label designer said:

Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”

megan fox armani underwear jeans spring summer 2010 2

Enjoy more pictures of Megan…

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November 23rd, 2009
Posted by Erin Sun

Moschino shoes Spring 2010

We’ve already reported about fashion at . Last time we covered collections, created by popular designers, showed you amazing pics and video.

milan fashion week spring 2010 shoes trend

But lets see gorgeous trends for spring/summer 2010 from runway: heels, widgets, platforms and sandals, flats and extravagant !

spring/summer 2010 shoe trends by Versace

presented Spring/Summer 2010 collection inspired by Tim Burton’s Alice in Wonderland movie. Lots of high platforms, bright and craza patterns, geometrical ornaments, the palette is bold black and white mixed with pastels.

spring/summer 2010 shoe trends by Versace

The are colorful, amazing, with an architectonic design and view, highly stylish. They were adorned with buckles, studs and cut-outs.

spring/summer 2010 shoe trends by Versace

More shoes trends for Spring/Summer 2010 from Milan Fashion week

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October 19th, 2009
Posted by Erin Sun

Popular brand Armani presents its new faces for future collections – Megan Fox for women lingerie ads and Cristiano Ronaldo for men underwear campaign!

Megan Fox lingerie

As we know the previous ads were personified by and David Beckham

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August 8th, 2009
Posted by Veronica Valter

Victoria Beckham isn’t going to renew her contract with underwear.


The reasons are not clear yet. The official one is that Victoria wants to “to focus on her own fashion and beauty lines”. But there is another reason as well, that hasn’t been confirmed yet but has the right to co-exist with the first one.

These are just rumors but it is said that Armani wanted Victoria to do more promotions, to travel around the world like Eva Mendes for CK underwear.

Mrs Beckham didn’t feel like that and said she didn’t need to do any promotions for the line as the sale did increase 80% since she and her husband had started gracing the photo shoots.

It is rumored that Victoria was on the point of signing a new contract when got to know Armani added a new clause to it saying the celebrity would HAVE to do the promotions around the world.

This was just what she couldn’t bear any more. She decided to stop the collaboration.

If you want to know my opinion, would lose a lot if all this proved to be true.

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July 14th, 2009
Posted by Veronica Valter

Everybody knows Victoria Beckham and her life is like a little girl’s dream.

Her real name is Victoria Caroline Adams. She became extremely famous in the 90s as a member of the world-famous band Spice Girls’

Victoria called herself Posh implying she was chic and aristocratic.

Then she fell madly in love with one of the most handsome man in the world, a footballer David Beckham, and had a son from him. After that Victoria married David and gave birth to two more sons.

Soon Posh realized she had a designing talent and launched a few lines of accessories, and perfume. She fronts ad campaigns of the most outstanding designers and brands and is always in tabloids.

Today we all watch her life, admire her haircuts, outfits and heel height. She is regularly included into lists of the worst dressed celebrities but this is hardly important for her or her fans. No matter what Posh does she is a world style icon.

Know more about Victoria Beckham…

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July 3rd, 2009
Posted by Erin Sun

We all remember the ads for Emporio Armani by David and . Hot, sexy and very glamorous.

The next step to promote Armani underwear is the new seductive photoshoot by fashion photographers Mert Alas and Marcus Piggott.

David and strip down again. They united the famous A-list family for another step of super sexy advertisement for the new Autumn/Winter 2009/2010 Emporio Armani Underwear collection, shooted in Milan.

The pics are made in the style of previous ads – black and white colors, shining bodies, extremely sleek hairstyles.

The new photos will be not only in fashion magazines, but also on major billboards in cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo starting in July.

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May 7th, 2009
Posted by Erin Sun

Pop singer and fashion designer, Victoria Beckham, is a face of ads Emporio Armani, as we know.

She presented the new Emporio Armani sexy women at Macy’s in New York’s Herald Square, on May 6.

The ad is very hot, Vikki stood in lacy set complete with a long ponytail instead of her pixie cut.

The latest images are part of a series of photoshots, largely featuring a solo Victoria, taken by popular fashion photographers Mert Alas and Marcus Piggott.

Know more and enjoy all pics …

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March 7th, 2009
Posted by Veronica Valter

was great this year.

Plenty of fantastic collections were unveiled and most of them were so nice that deserve at least a few words to be said about them.

Well, today I would like to speak about line which neatly encapsulated many of the trends that will be prominent in .

The collection was very classy and sophisticated.

It included cut dresses and skirts half way up the thigh paired with various length knee socks, stylish shorts and blouses with nice subtle patterns, skirt suits and dressy jackets, womanly cardigans and really gorgeous coats.

Tough times of the present have influenced the color palette of Armani collection – it was all very sober – with much classic black and midnight blue, all shades of grey and beige, light green and brown.

Read more …

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January 20th, 2009
Posted by Adeline Rouge

About two years have passed since Victoria Beckham turned her passionate ideas into the clothes’ collections sold in the most prestige boutiques wordwide.

Her brand DVB by Victoria Beckham includes both collections for men and women.

The Spring/Summer 2009 collection is represented by the boyish , pastel colored flares for women as well as Victoria’s much anticipated men’s every day images.

Images via

Along with the creations at her own dvb by Victoria Beckham brand, Vicky is actively participating in ad campaigns such as 2009 underwear collection for women.

Read more …

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