The new delicate aroma for women White Patchouli by Tom Ford will be present in September 2008. Tom Ford is opening his flagship stores chain and each of them will have a perfume dedicated to that particular town.

White Patchouli, which is a modern twist on the classic bohemian ingredient. It is mixed as a game of bergamot, jasmine, white flowers, patchouli, peony, rose, coriander and ambrette seed. The White Patchouli is available in a white glass bottle in three sizes: 30, 50 and 100ml edt, and as body lotion. The perfume prepared for September is named Arabian Wood and it will be presented together with Ford’s store in Kuwait.

For this project, I wanted to reinvent patchouli,(…) I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine. Additional notes include rose, coriander, and ambrette seed.”

Ad campaign for this aroma was done in black and white by Mert Alas and Marcus Piggott. The face for Tom Ford’s new perfume is popular singer Erykah Badu.

Erykah Badu is the Grammy Award-winning singer. She known for her neo-soul musical stylings and unique fashion sense, credits the cooperation to a “mutual respect and admiration” between herself and the Gucci group designer. Erykah Badu said,

I trusted him to pair my image with a fragrance that was exquisite, and he did that and more. I look forward to working with him again.”

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