Celebs like posing for magazine covers; this is useful for boosting their own popularity and making magazine’s newsstand sales as well. Let’s talk about the co-called “winners” and “losers”, or those whose faces promoted the sales of magazines or did quite the contrary thing.
According to the Audit Bureau of Circulations I’m happy to tell you that Victoria Beckham, Angelina Jolie and Lauren Conrad turned out to be among the most salable cover faces for fashion magazines in 2008.
At the same time Nicole Kidman, Rachel Weisz and Carrie Underwood were the least.
Of course that doesn’t mean it is the stars’ fault the issues didn’t sell so well. There are many factors to have caused that.
For instance, some of the worst-selling issues were published in January, which is typically a soft month for newsstand sales, or around the holidays, when people were anxious about more urgent economic concerns.
At Vogue, September was very successful having sold 559,000 copies, while the October issue with Weisz on the cover was the glossy’s poorest seller, with only 276,000 copies.
The fall fashion issue had Keira Knightley as the face of the cover.
Elle witnessed the dramatic boost of sales in January with Beckham on the cover. This January issue sold 413,000 copies. The worst was December’s Underwood, registering 253,611.
Jolie’s face was extremely popular with consumers of Vanity Fair and W.
Vanity Fair’s July issue sold 504,785 single copies, while W magazine’s November issue moved 78,000 issues.
Vanity Fair’s slowest seller was “Grey’s Anatomy” star Katherine Heigl, who sold 314,000 copies in January.
And Hilary Swank became the worst performer for January issue of W, selling 27,000 on the newsstand.
Read more …
Related posts
