October 18th, 2009
Posted by Veronica Valter
Fascinating and alluring they are capable of provoking the incredible feelings in men. They motivate the stronger half of the humanity to act, to inflame the passions and desire.

Artists, sculptors, photographers who have created world masterpieces driving mad millions of people, made it possible thanks to one detail only they describe women wearing – stockings…
The first record of the stocking dates back to 4-5 centuries BC. The stocking was invented in Ancient Greece and Rome. They were knitted.
The art of creating such unique clothing was later forgotten and restored only in 13 century. So, within a few centuries stockings were made of thin leather or linen.
The stocking became popular in 16th century with men exclusively. And the turning point in the history of the stocking took place in 1589 when an English priest Reverend William Lee invented a knitting machine.
Read more…
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September 16th, 2009
Posted by Veronica Valter
Greatest models of all times and all peoples
Nearly every girl dreams of becoming a model: beautiful clothes, total admiration, camera flashes… And some girls do realize their dream. However, Fashion History knows just a few of those. Those who are remembered dozens years after their star left the dome of the fashion sky. Those who are called Style Icons.
Harper`s Bazaar has listed 30 most famous models of the XX century, those who personify their epoch.
Pioneers
1. Dorian Leigh – the height of her fame Dorian Leigh enjoyed in the 40-60s when photo models earned much more than those who strutted down catwalks.

In her time Dorian Leigh graced prestigious glossy magazines regularly. Her face was on Vogue cover 7 times.

Dorian became the most photographed model in history. She became popular internationally when signed a contract with Revlon – Leigh was chosen to represent a cosmetic range Fire and Ice in the 50s.
Read more…
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September 15th, 2009
Posted by Veronica Valter
Swarovski name became popular in fashion industry thanks to little but shining product. In the end of the 19th century Daniel Swarovski, Austria-Hungary Empire citizen, escaped from his homeland Bohemia taking with him the secret of new incredible crystal cutting.

A few years later exceptionally shining crystals beautified fingers, ears and necks of the most recognized women in the world. Swarovski bijouterie was officially acknowledged as a worthy substitution for precious stones and metals.
Nowadays Swarovski crystals are often more pricey than jewelry with natural emeralds, diamonds and sapphires. And the fifth generation of Sir Daniel’s heirs keeps the technology of crystal cutting and production top secret. And the crystals are still an obsession for millions of fashionistas.
Unlucky violinist Daniel Swarovski, who trained to be an engineer, was able to invent and patent a machine allowing to facet natural crystals quickly and absolutely flawlessly. This happened in 1891. The products were so brilliant that Daniel understood he had to leave Bohemia and find another place where he could work. Otherwise his secret technology would soon be stolen by competitors who were in plenty in Bohemia.
Evening Blue Aurora Borealis Bracelet

Swarovski moved to Wattens in Austria, married and kept on working to improve his machine. 20 years later together with his sons he invented the new way of production and faceting those crystals we adore now.
Read more …
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August 31st, 2009
Posted by Erin Sun
Each woman wants to be on top and be beautiful. But not only the beauty makes woman a real WOMAN.
CHRISTIAN LOUBOUTIN – FETICHA PUMPS

Real Lady has to be feminine, stylish, elegant. And one of the main tips to make your view complete is choose the right shoes.
Classic pumps are nessesary for every woman in every season. They have distinguishing features: multipurpose and elegant.
DOLCE & GABBANA – PATENT STILETTO PUMPS

They reduce the foot visually. They are comfortable and very simple.
Read more …
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August 3rd, 2009
Posted by Veronica Valter
For nearly 70 years aviator sunglasses have been the most popular with fashionistas. And the company Ray-Ban that invented the shape has become one of the leading producers of glasses.

Aviator sunglasses were invented for the military. The design was elaborated by Bausch & Lomb company for American pilots in 1929-1930.
The firm signed a contract with USAF and took their time to develop the right shape and find the most appropriate and durable material for the frame. Besides, special technologies were used to make the sunglasses almost versatile: they could protect eyes from the sun and at the same time cleared the view.

Douglas MacArthur – an American commander – made the aviators top fashionable. Aviator sunglasses were the integral part of his image as well as a pipe.
Charismatic man was the first to represent a newly-founded brand.
Know the details…
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June 3rd, 2009
Posted by Veronica Valter
In the middle of the twenties century half of the world rushed to the California, USA in search of gold. In 1853 Levi Strass, native of Bavaria, also left his home for America.
But goldfields weren’t interesting for him. He started his own business focusing on making strong pants for gold diggers.

His factory produced overalls from brown canvas that was delivered from an Italian town Genoa. Bales had marks Genes on them, and Americans read it in the same way as ‘jeans’, so later the word was changed and pants were mostly called as ‘jeans’.
Soon the pants became blue. This happened due to the fact the factory ran out of canvas. The production couldn’t be stopped and Levi decided to use thick blue twill delivered from Nim town in France.
Mark ‘De Nimes’ (‘From Nim’) gave name to the fabric itself and pants made of it began to be called – denim.
Though the material was very durable sometimes it couldn’t carry heavy mining tools and gold bars. Levi solved this problem soon as well. He started using metallic rivets to prevent pants from tearing.
And in 1873 first Levi’s jeans with rivets appeared.

A bit later women took this clothing item into their wardrobe too.
In 1953 the first woman’s design was created.
Thus in the 50s jeans became the most fashionable garment and the whole world got to love them!
Sex-symbols of the epoch – Elvis Presley, Marlon Brando – liked wearing jeans a lot.
Moreover, first jeans were perceived as sexy clothes.
Know more about denim history…
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April 4th, 2009
Posted by Veronica Valter
The 20th century witnessed the appearance of a variety of trends which have become extremely popular and will surely be used by many designers for lots of years ahead.
A little black dress, a mini skirt, a pencil skirt – all these have been taken as must-haves for any fashion conscious women’s wardrobes. They are basics and have outlived plenty of fashion transformations.
And now more fashion history!
The ‘30s: Little Black Dress (LBD)

As we have already written it was Coco Chanel who invented the little black dress in 1926 and made it a revolutionary item for women of that epoch. Black used to be interpreted basically as a religious and funeral color. But the Great Depression changed much in people’s minds and soon the LBD was successfully adopted into ladies’ wardrobes. Thanks to Chanel women understood that the elegant black dress was the best investment because it would never become old-fashioned.
The ‘40s: Mannish Style

Hollywood actress Katharine Hepburn was the first woman who dared to don a pantsuit. She proved that women can look feminine even when wearing men’s pants and shirts. Designers of nowadays offer us to combine mannish pants with more womanly items, such as ruched blouses, massive necklaces or cocktail rings.
The ‘50s: Pencil Skirt

French couturier Christian Dior created a pencil skirt that immediately became popular with women worldwide, including the USA first lady Jackline Kennedy. The success of Dior’s creation is pretty explainable: pencil skirt suits women of any shape minimizing hips and lengthening legs.
Keep reading …
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March 26th, 2009
Posted by Veronica Valter
Little Black Dress (LBD) has been accepted as a classic item, a cult piece, a whole concept of fashion.

It was popular long ago, is popular now and I am sure will be always in vogue in future due to its versatility and elegance. No matter what current fashion tendencies are, women still prefer the pure style of the LBD.

Women have admired the LBD since it was invented and made a style revolution in ladies’ wardrobes. I think nearly everyone knows that the inventor of the classic LBD was Coco Chanel who literally forced fashionistas worldwide to throw out all their immediately-got- old-fashioned dresses.
BR Monogram: BR Monogram silk embroidered dress – Silky coal


This happened in 1926. The success of the LBD was so huge that American women called it “La Ford” that meant the LBD was as popular as the most famous American car at that time. This way the vision of an elegant wardrobe changed and the LBD became as versatile as an ordinary t-shirt.
More sexy LBD
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December 8th, 2008
Posted by Veronica Valter
Do you want to refresh your wardrobe?
Do you like experiments and originality? Do you treat clothes ironically and each time going out create your own unique style? Then vintage style is for you!

The term ‘vintage’ was originally used to name the wine of high quality that was stored in excellent conditions for more than a decade. Vintage wine was always unusual, exclusive and unique, it was a wine rarity. Now ‘vintage’ is a rarity in fashion world.

So, what’s the modern interpretation of ‘vintage’?
Well, it’s an original or authentic closing item, at least 20 years old, with clear signs of fashion of times when it was popular. For instance, if you find a black turtleneck sweater which was bought by your Mum somehow in the ’70s it will be just a secondhand item.
But if this sweater has clear characteristics of fashion of that period – bell-shaped sleeves, wrap over, wide stitch on the bottom – be sure you’ve found a vintage piece.
Continue reading …
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November 13th, 2008
Posted by Veronica Valter
You can be surprised but cocktail dresses have a very long history. They are believed to have appeared in the 1920s the sale and consumption of alcohol were prohibited in the United States.

Men had just returned from war and women, who had worked in factories producing uniforms and weapons, wanted to enjoy social gatherings.
Due to the fact drinking alcohol was banned, social drinking had to be done under cover. A cocktail party was easy to organize and if you could find the alcohol there were always plenty of available guests.

Women could not wear chic evening gowns to these parties as the police were able to detect that social gatherings were to be held. It was necessary to create special garments which were less formal than dinner clothing, yet more adorned than day wear. This way the cocktail dress for women was born!
The first cocktail dresses were similar to the waistless, loose cut of the flapper dress. Originally designed for the young, the dresses barely covered the knee. Many dresses were heavily beaded or had fringes; typical fabrics were silk and layered chiffon.
Cocktail clothing was accessorized with tiny bags encrusted in sequins and rhinestones, set in a frame, most often with a small chain handle.
Read more about cocktail dress
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