our style guides and advices

February 16th, 2010
Posted by Amelia Sable

Im so excited to introduce you the 12 leading trends for the upcoming season!

This is the season to mix femininity, comfort and elegance. Follow our style pointers and you’ll look and feel as a fashion icon!

trends spring summer 2010

Here is our hot dozen:

Lingerie on the outside

Sexy bustier and bra tops are not to be worn underneath our clothes any more. They are our clothes!

Trends spring summer 2010 lingerie

The trend was spotted at Stella McCartney, Fendi, Dior, , , Isaac Mizrahi shows.

Trends spring summer 2010 lingerie 2

More SPRING/SUMMER TRENDS 2010…

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January 17th, 2010
Posted by Veronica Valter

Fendi makes fabulous clothing and that’s why no matter what adverts they use to promote their items the sales are good.

fendi spring summer 2010 ad campaign 1

Spring-Summer 2010 ad campaign features pretty Anja Rubik gracing chic Fendi garments and acessories. Light beautiful fabrics and elaborate designs make the outfits look fantastic.

fendi spring summer 2010 ad campaign 6

Watches, scarves, sunglasses, luxurious bags are all created to complement attires and even stand out themselves if it is needed!

Photography: Karl Lagerfeld

fendi spring summer 2010 ad campaign 7

See more…

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Recommended

December 22nd, 2009
Posted by Veronica Valter

It is becoming popular to say your offspring gives you fashion advice. What is it? Do we lose the sense of style or the younger know better?

Kate Moss has recenly confessed she listens to her seven-year-old daughter’s advice on choosing clothes. The British supermodel cliams Lila Grace already knows about fashion!

kate moss

She told Company magazine:

Lila’s already got a great handbag collection! She’s got a mirrored Fendi bag and she’ll say things like, ‘I’m not going to wear that anymore’. She knows what she likes and I can’t force her to wear anything she doesn’t want to, which is annoying sometimes. She loves clothes. She’s got really good style, as well.”

The two usually go shopping together and Lila tells what she likes on her model mummy and what looks bad on her.

Kate says:

I rarely go shopping without her now. She tells me what she doesn’t like or she’ll say ‘Mummy, you look nice,’ or ‘That dress is amazing!’ She’s got it.”

Kate Moss isn’t the only celebrity to take style advice from her child. Another British star, , says her seven-year-old son Romeo loves helping her out with her fashion range.

Read more…

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July 28th, 2009
Posted by Veronica Valter

A charming and mysterious girl wearing luxury clothes is seen through the mist. Her look is full of curiosity and then interest, confidence and arrogance…

She is so different and so attractive.

This is what we describe posing for Fendi Fall/Winter 2009/2010 Ad campaign.

See more…

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October 6th, 2008
Posted by Erin Sun

Nicole Kidman Elle Cover November 2008

Beautiful woman and Academy Award-winning actress Nicole Kidman does the November 2008 cover of ’s Annual Women in Hollywood Issue.

Nicole Kidman Elle Cover November 2008 in Carolina Herrera green dress

During the interview, the Hollywood mom, 41, told about living in Nashville with country-singer-husband, Keith Urban, being a new mom to baby-girl Sunday and her upcoming film, Australia which is to be released November 26th.

Nicole Kidman Elle Cover November 2008 in Fendi dress

The Baz Luhrmann-directed film is set in pre-World War II Australia, centers around an English aristocrat who inherits a sprawling ranch and reluctantly pacts with a stock-man in order to protect her new property from a takeover plot.

Nicole Kidman Elle Cover November 2008

There’s several editorials in this issue. One with , one with Caroline Winberg, and four other edits with celebs like , Anderson Cooper, Anne Hathaway, etc.

Nicole Kidman Elle Cover November 2008 in Fendi dress

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October 1st, 2008
Posted by Erin Sun

The only false step was with the teetering, multi-coloured python-skin shoes, which caused two models to trip and the rest to hobble and wobble their way around a catwalk which snaked past a series of circular wooden bleachers where the audience perched.
Milan Fashion Week Spring 2009 is providing us with some more interesting shoes.

Shoes are contemporary jewelry, designer Donatella Versace once said, and in recent years they have become an integral part of a designer’s fashion statement.

While Salvatore Ferragamo invented the wedge, it was Dolce & Gabbana that did the most with the form this season. But , , Moschino and Frankie Morello were nipping at their heels.

Ferragamo shoes Milan Fashion Week s/s 2009

Оne season Armani refined the running shoe by pairing it with chiffon evening outfit.

In the 1990s the stiletto became a symbol for spicy chic. More recently, antebellum platforms and wedges thought to have been relegated to the back of grandmather’s recess became super hot again, especially with teens. The heels have become more higher with each season, and the inches are evidently taking their toll.

Catwalks models at this week’s preview shows in Milan stumbled, slipped and in the case of one model wearing ankle-strapped high-heels at Prada — toppled over.

I was having a panic attack, my hands were shaking. The heels were so high,” one of the models said. “Some of the girls were crying backstage they were so scared.”

Prada

Prada’s spring/summer collection 2009, shown at Milan Fashion Week, was thus a high-tech take on “cave-woman couture”, expressed in snake-print sheath-dresses, fish-prints and burnished gold brassieres with matching pencil skirts and jackets. The real culprit were the super high platform shoes.

Prada shoes Milan Fashion week s/s 2009

It was all about the shoes, and not in a nice way. The mile-high platform shoes strapped on over what appeared to be Prada’s take on Peds might have been impressive, had half of the girls not had major trouble walking and thus shown totally petrified.

From WWD,

The mile-high platforms strapped on over what appeared to be Prada’s take on Peds might have been impressive, had half of the girls not had major trouble walking and thus looked absolutely petrified.

Prada shoes Milan Fashion week s/s 2009

According to the Daily Mail, the problem was slippery socks, which caused Prada’s runway models to lose grip.

I wrote about collection in “Blue fantasy Spring-Summer 2009 by Gucci”. It was all in the accessories, where really thrives, with triple-strap platform sandals, ethnic jewellery, and swag backpacks.

Gucci shoes Milan Fashion week s/s 2009

Pucci

Pucci shoes Milan fashion week s/s 2009

The Pucci silk prints were gripping, tending for daytime to be in one-colour or featuring abstract palm leaf prints.

For evening, Pucci made prints out of a innumerable of stitched-together crystal beads on a gold background.

Pucci Milan fashion week shoes

Gold also made up the high-heel of Pucci’s summer shoes. But seemingly extra height makes the footwear as perfidious as it is gorgeous.

Dolce & Gabbana

Dolce&Gabbana shoes Milan Fashion week s/s 2009

Stefano Gabbana and Domenico Dolce duo accessorized their sumptuous silk dresses with sparkling and soaring platform sandals.

Dolce&Gabbana shoes Milan Fashion week s/s 2009

Dolce&Gabbana shoes Milan Fashion week s/s 2009

The super-high platforms were also used for their dreamy ball gowns in tulle and embellished roses. Dolce vindicated the towering look, saying that every girl has the right to dream.

Dolce&Gabbana shoes Milan Fashion week s/s 2009

Fendi shoes Milan fashion week s/s 2009

The runway show featured models wearing wild pinned-up hairstyles and futuristic lace outfits girthed at the waist by a wide sash.

Fendi shoes Milan fashion week s/s 2009

The look may have been unusual, but the universal effect was still the elegant and easygoing look preferred by Italian designers for the summer 2009.

Fendi shoes Milan fashion week s/s 2009

The shoes at were strangely windless, though, particularly for the house that made metal ankle straps a fashion fetish.

The high heels were never high, and favored was an open-toed saddle shoe fitted with a convenient wedge.

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