February 4th, 2010
Posted by Veronica Valter
The more I see Beyonce’s fashion choices the more I admire her style. This girl knows what looks best on her. She doesn’t chase after the latest fashion trends. She wears what flatters her body. It is very wise taking into an account many celebrities focus on the fashion only.

The scarlet dress she wore to the launch party of her debut perfume Heat looked fabulous on her. The length was perfect. The bow and frill details added femininity to the look. I loved it!
Jewelry was great as well. I liked the flower ring very much!
Her dress option for promotion of the fragrance at Macy’s was no less successful. The dark blue frock with a black leather belt looked sumptuous on the singer, matched with a pair of red open-toed stilettoes.

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February 4th, 2010
Posted by Veronica Valter
I love designer things! I love them for high quality, unique design and exclusiveness. And this is not only about clothes, it’s about everything, even computer gadgets.
This Jean Paul Gaultier USB key is something really worth having! First because USB stick is something you always need, second because it looks like JP Gaultier legendary perfume, and the third, the most important, it smells like the above-mentioned fragrance too!

When you plug Gaultier’s Le Male USB Key you feel the mythical scent slowly filling up the air. This magical thing is still available and you can grab it and tell everyone you have it!
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December 24th, 2009
Posted by Veronica Valter
Eva Longoria has created a new scent Eva that is light and not overpowering. She collaborated with Falic Fashion Group to work on the fragrance. The process was very ‘complicated’ but the ‘Desperate Housewives’ star enjoyed it a lot.

She said:
I have always been somewhat allergic to all perfumes…so I decided to create my own fragrance that is light, fresh and unique. I never knew how complicated it was to create a unique scent that hasn’t already been done, but I enjoyed the process.”
Eva by Eva Longoria will go on slae in the US next spring and worldwide later in the year.
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October 8th, 2009
Posted by Veronica Valter
Jimmy Choo are going to release a scent.
The work is planned to be under the collaboration between the legendary shoe company and Inter Pafrums SA.
The deal has been signed this week for a period of 12 years and will start next January. Jimmy Choo already has fragrance licenses with Burberry, Lanvin and Paul Smith.

Jimmy Choo founder and president Tamara Mellon commented:
It has always been my vision to fully accessorise the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life.”
There is no specific information about the details of the first scent and the date it will be made available.
But what we know is that the French company will create, develop and distribute Jimmy Choo perfumes.
Jimmy Choo have been trying to diversify the range of goods they produce for some time already.
For instance, in June, it was announced that Jimmy Choo were to create a range of footwear and bags for high street chain H+M.
Tamara said at the time:
Jimmy Choo will bring to H+M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”
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August 24th, 2009
Posted by Erin Sun
Singer Mariah Carey wants to be one of celebrities who make fragrances. And her new fragrance Forever is not first in her collection.

Previously Mariah Carey’s perfumes sold extremely well. There were M by Mariah Carey , Luscious Pink and now we can see the third perfume Forever.
The name is the same as her new single Forever.
I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time.”
Know more …
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July 31st, 2009
Posted by Erin Sun
When you’ve just broken up with somebody you love, you have two principal ways to heal your heart. You can either go drink ands sob yourself to sleep or you can dive into your work completely to forget the person who brakes your heart (what a bastard!)

Jessica Simpson who was dumped by her long-term boyfriend Tony Romo on the eve of her 29th birthday, has chosen the second option.
Jess who’s a successful entrepreneur with sold-out designer lines of apparel, shoes, beauty products and fragrances presents her latest Fall 2009 scent, Fancy Love.
Read More…
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July 13th, 2009
Posted by Veronica Valter
Justin Timberlake wants to be on the top in so many spheres! He is a singer whose songs are recognizable from the very first sounds, his William Rast fashion lines are extremely popular, he promotes young talents and now he is involved into the perfumery area.

Justin is fronting Play, that is, the Givenchy fragrance brand, which is set to be rolled out in the U.S. this fall. It firstly appeared in Europe a year ago and was a great success. The singer seems to be the best person to represent the brand.
We were looking for a man who’s recognized all over the world, someone new to the world of perfumery, and with great seductive potential,” said Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics N.A. and president and ceo of Christian Dior Inc.
Most importantly, we needed to find a man who could embody the modern elegance specific to the Givenchy brand as well as all the facets of Play.”

Actually there are two scents Timberlake presents – Play and Play Intense. Both were created by Symrise perfumers Lucas Sieuzac and Emilie Coppermann with Françoise Donche, creative director for fragrance at Parfums Givenchy.
Know more…
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July 10th, 2009
Posted by Erin Sun
Last year blonde singer Avril Lavigne launched the junior girls clothing line for Kohl’s stores, called Abbey Dawn and now she wants to add to her Abbey Dawn collection a line of kids fashion.

The new collection will be presented in two weeks and will be a very close version of the singer’s own rock and roll fashion.
The line features layered tees and leggings with cartoon skull graphics.
We have a really cute zebra hoodie with ears and I’m like, ‘Can I fit into the extra-large? Because I really like these!’” Avril Lavigne says.
Also the rock singer will launch her first perfume with Proctor & Gamble called Black Star later this summer.
Know more …
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July 6th, 2009
Posted by Erin Sun
Actress Angelina Jolie wears Giorgio Armani’s dresses for glam events and now she has been named a new face of Armani new fragrance ad campaign. The new perfume line will be in stores later this year.

A fashion industry source tells,
Armani rolled up the Brink’s truck for Angelina, because frankly, she’s worth it. For this fragrance push, they needed a true A-lister, and Angelina is the biggest, most dynamic female star in the world.”
As we know Angelina Jolie is one of the most powerful and successful woman in the world. She is in Top of
The insider says Angelina is very hands-on with the process, saying,
She’s giving a lot of input on that stuff already, picking the photographers and directors. The campaign is going to be bold.”
As we know Angelina Jolie is one of the successful and powerful woman in the world. She is celebrity № 1 by Forbes Magazine.
A lot of admirers will be waiting for this scent! I think it’s a great idea!
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July 4th, 2009
Posted by Veronica Valter
Diane Von Furstenberg’s new perfume D Eau de Parfum is something women would not like to wear since it makes people around feel unwell.

The scent problem appeared when the designer decided to make everyone know about her new scent by pumping the fragrance from the air vents at her store in the city’s fashion-forward Meatpacking District.
The reaction was far from what had been expected. People claimed they started feeling bad after walking past the store.
One woman told the New York Post newspaper:
I literally got dizzy from this. It is putrid, awful, something you’d find on a 60-year-old matron.
“She has got some nerve wafting this out of her store. There is a point at which these peoples’ egos and chutzpah absolutely begin to take over any sense of reality or consideration for other people.”
Another woman said the scent is so overpowering outside the exclusive West 14th Street boutique that she thinks someone might fall ill.
Know more…
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