our style guides and advices

November 4th, 2009
Posted by Veronica Valter

Jimmy Choo brand has launched a clothing collection. This was a great event because it’s the first ever line of clothes the company produced. Besides, the line is affordable enough with lots of things under $100.

jimmy choo clothes-1

The cut-price collection was created specially for and has already attracted lots of attention from both the celebrities and ordinary customers.

The range includes beautiful stylish pieces: black gowns, a fabulous grey suede dress, black and blue tunics, a blue scarf, etc.

jimmy choo clothes 2

The line of bags is very cute with a few black leather items, a pink clutch and a zebra-colored one.

jimmy choo bags

There are also several pieces offered: richly-adorned necklace and a bracelet, stud earrings, rock-chic leather cuff and other.

See more from the collection…

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November 2nd, 2009
Posted by Veronica Valter

looks intriguing and stylish at the ad pictures for .

jessica stam handm 5

A bright purple minidress with a beret and tights of the same color look chic and youthful.

jessica stam handm 3

A military jacket which is a hot trend of nowadays looks good mixed with light boyfriend jeans and a white plain top.

jessica stam handm 2

A white skirt and a leopard jacket look glamorous as well as the same skirt with an attractive black blouse.

See more…

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October 22nd, 2009
Posted by Erin Sun

Jimmy Choo launched the women’s collection of , and accessorties for .

Jimmy Choo for H&M fall 2009

It’s the first collection by fashion designer,which includes not only but also clothes.

Tamara Mellon, founder and president of the famous shoemaker, said:

It was a challenge for us to create high-quality pieces at an price point.”

It was ’s idea to [do clothes], and as soon as they said it, I really wanted to do it. It’s the same woman [who is the inspiration for Choo’s] fall collection. She’s rock ’n’ roll, a little punk.” The designs are available from 14th November and she admits that it hasn’t been easy. “It was a challenge for us to create high-quality pieces at an price point.”

Jimmy Choo For H&M Fall 2009

see more …

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June 17th, 2009
Posted by Erin Sun

will creat collection for ! This is the first time will be working with an brand.

We adore ’s and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits,” said Margareta van den Bosch, creative advisor, .

The popular footwear designer will make a limited line for men and women which will be on sell in 200 stores around the world.

I like the way we have worked with clothes to accessorize the and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer and bags of excellent quality to our customers.”

Founder and President of Tamara Mellon is in great mood about the collaboration,

“We are privileged to be among the fashion greats who have been affiliated with so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too.”

will bring to a sophisticated, fashion-forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” she added.

The collection of , and will hit stores this Autumn on November 14 and to celebrate the event the designer is also going to design a one-off outfit range too.

Other fashion greats that have collaborated with include Roberto Cavalli, Karl Lagerfeld, , Viktor & Rolf, and Comme des Garcons founder .

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May 13th, 2009
Posted by Erin Sun

joined the host of other stars in hope to help battle AIDS and raise youth awareness with her fashion designs.

, burlesque queen , singer , guys from N.E.R.D., 1980s star Cyndi Lauper, , , and others took part in the Fashion Against AIDS campaign launched by high street store and Designers Against AIDS (DAA).

is overwhelmed with the enthusiasm and commitment from each and every celebrity involved in this collection,” an spokesperson said.

More celebrity designs…

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March 31st, 2009
Posted by Erin Sun

A lot of popular designers launched various collections presenting exciting ideas for Spring-Summer 2009.

We have written about the launching of the sun collection of Matthew Williamson here >>

Featuring cashmere, leather, sequins and embroidery, prices for the line line from $49.90 for shorts to $349 for a ruffle dress.

We like his signature style, colorful patterns and ethnic influences,” said Margareta van den Bosch, ’s creative director, of Williamson.

“The huge interest that these collaborations garner means that often the collections sell out very quickly. We wanted everybody to have a chance to own some of the collection. In a new step, the second part will be available in stores for a longer period of time.”

Keep reading …

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January 20th, 2009
Posted by Erin Sun

Brand shows their new ad campagn for Spring/Summer 2009 with colourful, bright, flirty and romantic tones.

The new campaign stars the popular model Coco Rocha.

The spring/summer is the mix of coolness and freshness.

The photoshoot was made in a clearly Mediterranean setting. It consists of the dresses and floral prints that drift around the gardens throughout the catalogue, as does a lively Coco.

Coco Rocha, 20, has become one of the hottest and most sought-after models in the industry just after some years. She appeared in such famous publications as Harper’s Bazaar, W magazine and Vogue.

Keep reading …

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November 26th, 2008
Posted by Erin Sun

On Tuesday Swedish fashion house spokeman said Britain’s Matthew Williamson would design its summer 2009 women’s collection.

Matthew Williamson H&M

The line by Williamson will be launched worlwide on April 23 and a summer range for both men and women will get in stores in mid-May.

Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look,” creative adviser Margareta van den Bosch said in a statement.

Williamson extended censorious applause with his colorful lines in London in 1997 and his designs are often worn by famous people such as , , Thandie Newton, Mischa Barton.

I love the fact that have created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for will be accessible to and hopefully enjoyed by so many people around the world” Williamson said.

has a long history of cooperation with popular fashion designers.

Previous collaborations were collections by Comme des Garcons-founder , , Karl Lagerfeld, and others.

You can see his collection Spring/Summer 2009 here >>

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October 6th, 2008
Posted by Erin Sun

created collection called the Comme des Garçons by , which hits stores on November 13 in Japan.

Comme Des Garcons H&M Collection

The pieces range from deconstructed jackets to polka-dot shirts and sneakers to baggy shorts.

Don’t miss the $350 dress in all its stylish glory.

Comme Des Garcons H&M Collection

The collection consists of women’s, men’s wear and along with perfume – so it’s quite impressive!

Comme Des Garcons H&M Collection

Comme Des Garcons H&M Collection

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October 4th, 2008
Posted by Erin Sun

While being at the catwalk show at Milan Fahion week, told WWD that she is working on her own fashion collection.

Rihanna

She is to design a series of outfits, which have already splashed in fashion earlier this year when she created a design for charity.

I can’t say when it will be released, but it’s definitely going to happen,”

I’m not one to rush into anything. I want to take my time.”

who is the latest spokeswoman for , shoot her first advertising campaign with the brand over the summer and it is said to run in publications later this Fall.

Rihanna fashion against aids

took part in a project called ‘Fashion Against Aids’ in which she teamed up with the chain to design a line that included hoodies and T-shirts.

Also, she partnered with Totes to design a collection of fashion-conscious umbrellas.

Rihanna Umbrella for Totes

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