Versace’s first collection for H&M was a huge success. It sold out in minutes and users willing to buy the bright pieces crushed the store’s website. Will the global hysteria continue with the second and the last range from the iconic Italian brand? Very likely.

Versace Cruise 2012 collection for H&M looks fresh and very summery. Lovely colors, prints with butterflies and berries, sexy designs as well as affordable prices will definitely attract brand’s fans.

Versace Cruise 2012 collection for H&M includes feminine one-shoulder dresses in two colors, beautiful swimwear, a variety of comfy ballet shoes and stylish heeled sandals, different tops, robes and pants, and romantic jewelry pieces.

The Cruise collection by Versace for H&M will become available on January 19 in Selfridges London and online. So, to fetch the desired Versace items you don’t need to camp near store the entire night any more. Just choose what you like and on the day the collection is available just log in and make a purchase. Isn’t it great?

VERSACE FIRST COLLECTION FOR H&M

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It’s horrible to write about this but Donatella Versace doesn’t think real women are good enough for wearing her clothes… This conclusion I’ve made after reading the news that she didn’t approve real women for modeling her designs for H&M.

As you know Donatella Versace has recently launched an affordable collection for a high street store H&M which is a great success with customers. But some displeasing information about the photoshoot has emerged today. It is reported that the Daily News arranged a shoot for real NYC women to model pieces from Versace for H&M line but out of three best photos only one was approved by Donatella. The explanation was simple – the woman didn’t “fit [Versace’s] branding.”

Well, unfortunately or fortunately we are not all waif-models who usually demonstrate Versace clothing but we love the brand and we want to wear it. Why saying things like that? Who is that collection intended for then, if not us?

P.S. H&M deny the rumors they we also behind taht denial. They name all teh situation just a ‘misunderstanding.’ They commented:

We are very surprised by the NY Daily news article and do not understand how they came to this conclusion. We can only explain it as a misunderstanding and a series of miscommunication. H&M is a democratic fashion brand and it is not our policy to decide models for fashion features in media. Both H&M and Versace have, over many years, cast from a wide and diverse pool, not only of models, but of celebrities and personalities reflective of all ethnicities, gender, ages and sizes.

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Esprit has got itself a world’s highest paying model Gisele Bundchen, H&M’s former executives Jörgen Andersson and Jan Nord, a British fashion photographer David Sims, and a stylist Camille Bidault-Waddington to make an Iconic Styles campaign that would take the brand onto another level. Gisele Bundchen has been recently announced the face of the brand and now the campaign shots have been revealed in which Gisele wears effortless casual outfits.

Esprit is known for making casual clothes and Iconic Styles collection is not very different from what they did. The campaign demonstrates man-tailored coats, leather jackets, button shirts and pants. The pieces are versatile and can be put into a variety of outfits.

Gisele Bundchen wears, for example, brown cropped leather pants with a blue button shirt and a brown men-style coat while the outfit is completed with a pair of sports shoes. The same coat can be seen with another outfit of black turtleneck and a floral pattern black skirt. Menswear trend is a big part of Esprit Fall/Winter 2011/2012 collection. Footwear, trousers and outerwear is simple, showing menswear features, fabrics and colors.

Esprit is also known for making denim clothes so there is jeans that can be worn with striped tank and a brown leather jacket. The collection also includes shorts that the stylist paired with the same brown jacket and a blue striped button shirt. Gisele looks natural and relaxed in the shots and the outfits look great on her. I got a thing for plaid shirts and men-tailored trousers. Great stuff.

What do you think about Gisele Bundchen in Esprit new campaign? How do you like the collection itself?

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The collection Lanvin designer is currently working on for H&M includes both men’s and women’s clothing. Alber Elbaz isn’t designing alone. He’s teamed up with Lanvin menswear designer Lucas Ossendrijver, so the range is going to be really special.

See Alber Elbaz talking about the collaboration with H&M:

Elbaz says of the collection for H&M:

I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. I thought it was a smart concept so I say ‘I do.’ This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

And Margareta van den Bosch, creative advisor at H&M, added:

We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.”

As far as we know the women’s collection will comprise 30 garments and 15 accessories, while the menswear will encompass 25 garments and about 10 accessories.

According to the reports, the range will launch on Nov. 20 in North America and Nov. 23 worldwide. Besides, customers will be able to fetch the things designed by Lanvin on H&M’s website.

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They are wearing casual but beautiful clothing the retailer giant offers its customers.

The yellow dress is something I would like to have in my own wardrobe. Love the photo shoot!!!

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Daria Werbowy, Erin Wasson, Sasha Pivovarova, Julia Stegner and Lara Stone are having fun and spalashing water at each other while modelling pretty bathing suits by H&M.

The collection looks nice, but the fact I like the most about it is that the range includes various styles and designs and thus can fit women of different figure types.

Photographer: Patrick Demarchelier

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H&M Summer 2010 ad campaign features girls in pretty bikinis, guys wearing colorful shorts and even kids dressed in summer dresses and bathing suits. All so summery and joyful!

Models: Mark Vanderloo, Jacques Naude

Photographer: Patrick Demarchelier

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The new range you see here was created for H&M by a designer team in collaboration with gorgeous Natasha Poly, who also decided to model the pieces.

Clothing looks simple but pretty. Besides, it is created from natural organic and recycled materials and it means it is very comfortable to wear in hot weather.

Sustainable materials like organic cotton and linen, recycled polyester (made from PET-bottles or textile waste) and tencil were used to make the items. The collection will become available in stores from the end of March.

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The cut-price collection was created specially for H&M and has already attracted lots of attention from both the celebrities and ordinary customers.

The range includes beautiful stylish pieces: black gowns, a fabulous grey suede dress, black and blue tunics, a blue scarf, etc.

The line of bags is very cute with a few black leather items, a pink clutch and a zebra-colored one.

There are also several jewelry pieces offered: richly-adorned necklace and a bracelet, stud earrings, rock-chic leather cuff and other.

And no Jimmy Choo collection would be complete without shoes: absolutely wonderful pairs with studs and Swarovski crystals, coming in a variety of colors and designs.

The range includes men clothes too – a selection of ankle boots and bags, as well as wool blazers, leather biker jackets, silk and cashmere mix sweaters, shirts and trousers.

The event caused quite a stir and lots of A-list celebs attended the party dedicated to the launch of the range. Among those were: Paris and Nicky Hilton, Hayden Panettiere, M.I.A., Sheryl Crow, Cat Deeley, Whitney Port, Olivia Wilde, Kate Walsh and many others. The majority of those were wearing pieces from the new collection.

To know more about the outfits of glamorous guests read here >>

The line will be available in UK stores from Saturday November 14.

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A bright purple minidress with a beret and tights of the same color look chic and youthful.

A military jacket which is a hot trend of nowadays looks good mixed with light boyfriend jeans and a white plain top.

A white skirt and a leopard jacket look glamorous as well as the same skirt with an attractive black blouse.

There is a shabby look too, made up of boyfriend jeans, a checkered shirt and a denim vest.

Lots of combinations to every taste possible. Look and choose something for yourself.
Photography by Andreas Sjodin.

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